Tick Yes was founded in January 2001 by Peter Applebaum. A long-time fan of the principles of direct marketing, Peter realised that the advent of the Internet and advances in mobile phone technology made it possible for brands to create stronger relationships with their stakeholders using 20th century direct marketing strategies allied with 21st century technology.

Direct marketing suddenly became accessible, affordable and adaptable to suit the needs of every brand. Because Tick Yes began operating in the new Social Marketing sphere before the term ‘social media’ was even coined, it is ideally placed to help your company engage on a personal level with your consumers.