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Serious Numbers

July 31, 2015 11:06 am 0 comments

This week we achieved an incredible milestone. Our humble musings about all things digital, marketing and heck, life as we know it clicked over to a zero number of reads; lots of zeros in fact. Since ‘The Message’ was launched in 2011 our posts have been read over 400,000 times; by 266,000++ visitors no less. Seriously. So a BIG thank you. It’s astounding that our small blog that we haven’t really marketed in any meaningful way beyond a little bit of […]

Too Many Brands, Not Enough Money

July 29, 2015 10:54 am 0 comments

Shock horror. Major retailer Myer has announced that it’s cutting 100 brands to make way for ‘new’ brands. This follows arch rival David Jones’ earlier decision to also axe 180 brands. It’s all about rationalisation, freeing up shelf space, offering more mid-market offerings blah, blah, blah. We’ve heard it all before. Cry not for the brands, however. Frankly, the decision probably makes sound commercial sense. If the soon to be gone brands aren’t pulling their sales/profit weight they should be […]

The Email Strikes Back

July 27, 2015 10:35 am 0 comments

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space profiles and spam emails. Good times. Fast forward to today and boy, it’s SO much more exciting! Digital technology is infinitely more ingrained in our lives and all manner of platforms, programs and strategies are now available to […]

Context Marketing

July 21, 2015 5:44 pm 0 comments

Last week I binge watched a new ABC TV series called Glitch. While it’s an Australian series to proud of, most noteworthy is the fact that viewers have been given the choice as to how they view the show. Traditional viewers can watch the series over 6 weeks where they’ve always watched: on TV. Non-traditional – in the main, younger – viewers can watch the whole series on iView, ABC’s streaming service via their device of choice. Netflix did the same by uploading all […]

When to Go All in Online

July 17, 2015 1:53 pm 0 comments

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a prospect. It didn’t work though. I didn’t accept any of her invitations no matter how impressive her persistence and cyber-stalking skills were. As someone who also proactively contacts people with whom I’d like to do business […]

Is Your Company Ready for iOS 9?

July 3, 2015 4:30 pm 0 comments

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the qualities of previous operating systems and adds subtle design changes, refined features, and improved functionality. Did you like this? Share it:Tweet

Latest Social Media Stats for Marketing

July 2, 2015 10:54 am 0 comments

We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones. Did you like this? Share it:Tweet

Worst Digital Marketing Advice We’ve Ever Heard

June 18, 2015 9:37 am 0 comments

“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to stray a little too far into the controversy and have the whole thing blow up in your face. Also, it is almost impossible to sustain controversy for too long, and a digital marketing plan is one thing that […]

Twitter shows Companies how NOT to use Twitter

June 16, 2015 10:32 am 0 comments

It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. Just last month, that company was Twitter themselves. Twitter shares fell drastically after their disappointing first quarter earnings report was shared on Twitter before the end of the trading day. The company had planned on releasing the report after markets were closed, but instead, they suffered great losses after a financial intelligence firm, Selerity, shared […]

Infographic: Social Media: What Are You Afraid Of?

May 6, 2015 11:42 am 0 comments

Many organisations have either thrown social media into the ‘too hard’ basket or they’re doing it poorly. Often it’s the youngest member of the marketing team “who’s always on Instagram” who gets appointed without any plan to manage the social media face of multi-million dollar organisations. Or every post, tweet and photo is about how wonderful the organisation is.     But without doubt the worst thing organisations do is to do nothing lest ‘something goes wrong’. The conversations go […]