The smartphone battle is almost reminiscent of World War II: bombs thrown at both sides of the opposing camps and each one working on artillery and armor that can blow off the other. And much like any warfare, each battalion is working towards only one goal: power.
What do you call today’s generation? Generation X? Y? Gen Z? The generation of total narcism? The “Me” generation? While there may be some debate as to what this generation should be called, one thing is for sure – it will be something that hints on how self-consumed today’s youth are. Not to put the young ones down ‘cause they may still be the future of “yesterday’s dream”, but it’s almost a no brainer that today’s youth love themselves… [...]
The age of social media continues to flourish as the different sectors in society take part in this growing network. From what used to be a simple online platform for families and friends to connect, it has grown to become an industry on its own.
Twitter is undeniably one of the most popular social media sites today. While Facebook has been in the business much longer and may have more users than its rival, the fact is that the Twitter age has already begun and neither you nor Facebook can do anything about it.
Aside from being able to tap the demographic of immortals—that is celebrities, politicians and geniuses (Bill Gates?)—Twitter has also proven to be helping a brand grow faster than any other social media site. In a study made by Optimal, an analytics and social media marketing agency, big brands on social networking sites gain more growth on Twitter than its rival site—around 55% more. This alone shows you why you and your brand should join the Twitter fever.
Also, the social networking site has been a go to source of the latest in almost everything—latest news, latest trends and even latest rumors. With all these being said, Twitter seems to be a great inclusion into any brand’s digital marketing strategy. As a matter of fact, simply following these people could do wonders for your brand.
It’s that time of the year again: the time people await the release of the next iPhone.
For non-Apple smartphone users, this is when they assess whether the upcoming device is good enough for them to make the switch; and for Apple users, this is when they salivate endlessly at all the rumors circulating about the new iPhone.
iPhone users may very well be one of the most loyal of fans. Some even say that “once an Apple user, always an Apple user.” This may be because of the user friendly interface that the consumers have come to love; or the almost perfect size and shape it has always been known for; or the ever-growing hoard of features and applications that are available on the device. Regardless, its customer retention strategy has been pretty commendable.
It’s amazing how social media has become such a big part of our world. Even the simplest of things are now related to our online lives. You’d be lying if you said you had never told someone to leave you a message on Facebook, or to tweet you rather than to text you, or to post a certain image on Instagram.
Cost is no longer a barrier to content promotion and dissemination. But for it to work, people still have to want to see it In the world of content production, and in particular with content marketing, something that frequently holds people back is the notion that good content needs a big budget. This is hardly new. It’s based on decades – centuries, in fact – of cost being the major barrier to creating or disseminating quality content. Before the arrival [...]
So, you have a new mobile phone? The one with a gorilla glass screen? Surround sound? A quad processor?
Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the “best among the rest.” But are they really? Aren’t they all the same? Maybe yes. Maybe not. But one thing’s for sure: you’ve spent quite a sum to purchase that new device and your wallet is screaming at you for spending all its cash.
Now schools have also noticed the importance of social media in our every day lives.
Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.