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The Bastardry of The Bachelor

October 13, 2014 1:03 pm 0 comments

In the past few weeks, Australia has been genuinely shocked by a reality show. Front page news, TV & radio interviews, modelling contracts; had it not been for all the wrong reasons (depending on your perspective) it would have been a PR’s dream.

Getting it Wrong Goes Viral

October 13, 2014 8:08 am 0 comments

According to Dale Carnegie, author of the classic book ‘How to Win Friends and Influence People’ a person’s name is the sweetest sound in any language. It goes a long way to explaining why this video about a so-called Starbucks barista writing customers’ names incorrectly on their cups has gone viral. Over 8,000,000 views and counting reinforce the old (well internet old) maxim, that to go viral online you need to be very funny, rude or quirky. Or a combination […]

Turning Transactions into Relationships

October 8, 2014 8:17 am 0 comments

You have millions of customers. They spend billions of dollars on your goods/services every year. Collectively, these people are vital as they add up to the financial and market share reports you pore over every day. Individually, however they’re a pain in the neck.

The Marketing Laboratory

June 10, 2014 6:40 pm 1 comment

Moving a letter one pixel to the left may be the digital equivalent to splitting hairs, but as it turns out, even small changes can have a big impact.

The Creativity Problem

May 2, 2014 4:45 pm 0 comments

You may not be the content developer in your business, but chances are that creativity is as much of an issue for you as for writers and designers.

How to know you’ve Found a Winner!

April 11, 2014 5:50 pm 1 comment

Last week we discussed what agencies to avoid in the jungle of digital marketing. As there are quite a lot of online marketing success stories out there, one has to come to the conclusion that not all agencies are bad. That is why we now are going to show you what turns a digital agency into a keeper.

Don’t Let Your Digital Agency Fool You

April 2, 2014 3:33 pm 0 comments

Yesterday was April Fool’s Day – a day when we had to be on our guard for crazy, wacky pranksters. As a serious marketer though, staying on your guard is nothing new. Digital has really provided businesses of all sizes with great marketing opportunities. However, with great functionality comes great complexity, making the totality of digital marketing’s opportunities somewhat hard to grasp.

DeepFace Facebook

March 24, 2014 1:02 pm 0 comments

Dear old Facebook has been working on a little something lately. It’s called “DeepFace” and it’s what will close the gap between humans and computers as far as facial recognition goes.

Tweet Tweet Hurrah!

March 21, 2014 4:34 pm 0 comments

Twitter is eight today. Even though it doesn’t sound like much, the microblogging platform is only two years younger than Facebook – a veteran among social networks.

The Account Collectors

March 19, 2014 4:00 pm 0 comments

A majority of successful companies are well aware that not having a Facebook or Twitter account is no longer okay – but do they know why? How many times have you looked for a company’s Google+ page and found it to be blank or out of date? Chances are that you have at least once. You go to all the trouble of looking up the company you’re about to do business with and they didn’t even bother to roll out the virtual red carpet for you.