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Patience Makes Perfect Content

August 21, 2015 5:20 pm Comments Off on Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like turtle doves. Easy peasy. Content marketing, on the other hand is far more, sniff sniff  sophisticated. It takes flair and skill and the ability to craft THE perfect message (The Message…catchy) and to then distribute it in a way and in places that […]

Is My Smartwatch too Smart For Me?

August 17, 2015 9:15 am Comments Off on Is My Smartwatch too Smart For Me?

Ok, confession time: I’m not 21. Or 25. Or… well, you get the picture. Even though I’m not a ‘millennial’ (whatever happened to Gen Y?) I do love digital technology and the brilliance of how it can help us do today what we couldn’t do yesterday. Yes, I made a big assumption in the above paragraph i.e. that you have to be a 20-something to be able to grasp the intricacies of all things digital. Which is, of course poppycock. […]

Sampling Campaigns Should Give and Take

August 14, 2015 3:39 pm Comments Off on Sampling Campaigns Should Give and Take

Everyone loves free stuff. It’s the ultimate win for Joe and Jane Public. Particularly when what we want and like is being given away without us having to pay for it. The whole sampling industry is predicated on this fundamental aspect of human nature. If you give me something that I value and in return I don’t have to give you anything, I’m all in. Billions of dollars have been spent by companies wanting to get their (usually) new products into the hands […]

Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’

August 12, 2015 10:46 am Comments Off on Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’

Isn’t digital marketing fun! So many things you can do: websites to build, apps to create, social media updates to post, emails to send. It never ends. No wonder everyone wants to work in digital. You can fill your day doing the sorts of things you do after work anyway. And you get paid for it; bonus! If playing with shiny new things is…your thing, digital is irresistible. There’s only one teensy weensy question that’s should be asked by the buzz […]

Serious Numbers

July 31, 2015 11:06 am Comments Off on Serious Numbers

This week we achieved an incredible milestone. Our humble musings about all things digital, marketing and heck, life as we know it clicked over to a zero number of reads; lots of zeros in fact. Since ‘The Message’ was launched in 2011 our posts have been read over 400,000 times; by 266,000++ visitors no less. Seriously. So a BIG thank you. It’s astounding that our small blog that we haven’t really marketed in any meaningful way beyond a little bit of […]

Too Many Brands, Not Enough Money

July 29, 2015 10:54 am Comments Off on Too Many Brands, Not Enough Money

Shock horror. Major retailer Myer has announced that it’s cutting 100 brands to make way for ‘new’ brands. This follows arch rival David Jones’ earlier decision to also axe 180 brands. It’s all about rationalisation, freeing up shelf space, offering more mid-market offerings blah, blah, blah. We’ve heard it all before. Cry not for the brands, however. Frankly, the decision probably makes sound commercial sense. If the soon to be gone brands aren’t pulling their sales/profit weight they should be […]

The Email Strikes Back

July 27, 2015 10:35 am Comments Off on The Email Strikes Back

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space profiles and spam emails. Good times. Fast forward to today and boy, it’s SO much more exciting! Digital technology is infinitely more ingrained in our lives and all manner of platforms, programs and strategies are now available to […]

Context Marketing

July 21, 2015 5:44 pm Comments Off on Context Marketing

Last week I binge watched a new ABC TV series called Glitch. While it’s an Australian series to proud of, most noteworthy is the fact that viewers have been given the choice as to how they view the show. Traditional viewers can watch the series over 6 weeks where they’ve always watched: on TV. Non-traditional – in the main, younger – viewers can watch the whole series on iView, ABC’s streaming service via their device of choice. Netflix did the same by uploading all […]

When to Go All in Online

July 17, 2015 1:53 pm Comments Off on When to Go All in Online

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a prospect. It didn’t work though. I didn’t accept any of her invitations no matter how impressive her persistence and cyber-stalking skills were. As someone who also proactively contacts people with whom I’d like to do business […]

Is Your Company Ready for iOS 9?

July 3, 2015 4:30 pm Comments Off on Is Your Company Ready for iOS 9?

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the qualities of previous operating systems and adds subtle design changes, refined features, and improved functionality. Did you like this? Share it:Tweet