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Social Media Training = Better Boss

October 31, 2014 8:24 am 0 comments

Media has evolved from mere pamphlets in the beginning, to creating podcasts, online videos and of course social media marketing. Where do all these developments come from? In rare moments, the greatest minds in advertising, business and media come together to think of where to go next. They consider what, as consumers, our “future” needs might be.

Frozen Friendships

October 31, 2014 8:12 am 0 comments

Recently I reconnected on Facebook with some guys I hadn’t had any contact with for over 30 years. We had been friendly at school but not friends. It’s a strange thing looking at a person’s life, albeit through the distorted lens of social media, when there has been such a long gap. Jolting is the word that comes to mind. Wives, children, jobs, friends, holidays, emotions, victories, disappointments are laid bare to varying degrees depending on the personality of the […]

A Star is Tweeting…I Mean Born

October 29, 2014 11:08 am 0 comments

What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm the rain started pelting down and didn’t stop for his whole performance. Instead of sheltering under cover with the rest of his band he came out and was saturated within minutes as he put […]

Time to Get (Digitally) Active!

October 29, 2014 7:00 am 0 comments

Australian small business owners, we need to talk.

About what you may ask? Well, it’s a little awkward but there’s something I really need to tell you.

You need to be active online.

Don’t be mad. I know you have a million things to do. I know you think this internet thing is all too hard. And you probably know lots of people like you that who also think this online marketing is a waste of time.

I Post Therefore I Am

October 27, 2014 10:13 am 0 comments

I didn’t post on Facebook today. I didn’t upload a photo to Instagram or a video to YouTube. Today, I didn’t exist.

That’s what it seems like for those of us who ‘must’ regularly post, tweet, upload, like or comment. One of our 20 something client service staff had her mobile phone stolen and was without it for three weeks. It was purgatory for her – and for us. Being off the social grid is like being off life support.

Telling the Truth and Other Insults

October 24, 2014 10:05 pm 0 comments

There are some insults you just can’t forget.

Soon after joining an agency some team members leveled criticism at me that still hurts 15+ years later: that I was too honest. Apparently telling the complete truth (is there any other type?) was a career limiting habit in agency land.

Smoke, Mirrors and Digital Advertising

October 22, 2014 8:54 am 0 comments

Having worked in the digital space for well over a decade I have witnessed first hand the ability of digital marketing to deliver tangible business results. From quantitatively robust research insights, through to enhancing multi-channel relationships and of course market share and profitability increases.

I Was a Male Stripper; Now I’m Not

October 20, 2014 8:28 am 0 comments

The lawn needs mowing. We’re going over to the Griffins’ for a BBQ tonight and you know what darling; can’t we stay home and watch the big game? It’s the post-season and that Margot is so, well, you know…

This is your life today. Yesterday it wasn’t. You may have been a male stripper like Channing Tatum, or an illegal base jumper, or a painter in Tahiti. We all have a lot of yesterdays. That’s what memories are for.

The Super Marketing Opportunity

October 17, 2014 12:53 pm 0 comments

Forget Point Piper, Toorak, New Farm and Peppermint Grove. The most expensive real estate in Australia is just down the road from where you live. Per square metre, the humble shelf in your local supermarket is worth infinitely more than any property the so-called ritzy suburbs have to offer.

Why? Supermarkets have done a fabulous job of marketing themselves and being accessible to consumers. Millions walk through the doors of Coles and Woolworths every week to buy tens of millions of products from their shelves. Such is the enormity of their success that general / trade publications, newsletters and websites eagerly report on the supermarkets’ every media release, staff change and initiative.

Sticking to the eCommerce Sandbox

October 15, 2014 7:15 am 0 comments

After years of gargantuan losses, Amazon is now the biggest and wealthiest eCommerce website in the world. Once the biggest online bookstore it’s now the biggest every store offering a vast array of products for sale, from cotton buds to garden fertiliser to Gone Girl.