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I Post Therefore I Am

October 27, 2014 10:13 am 0 comments

I didn’t post on Facebook today. I didn’t upload a photo to Instagram or a video to YouTube. Today, I didn’t exist.

That’s what it seems like for those of us who ‘must’ regularly post, tweet, upload, like or comment. One of our 20 something client service staff had her mobile phone stolen and was without it for three weeks. It was purgatory for her – and for us. Being off the social grid is like being off life support.

Telling the Truth and Other Insults

October 24, 2014 10:05 pm 0 comments

There are some insults you just can’t forget.

Soon after joining an agency some team members leveled criticism at me that still hurts 15+ years later: that I was too honest. Apparently telling the complete truth (is there any other type?) was a career limiting habit in agency land.

Smoke, Mirrors and Digital Advertising

October 22, 2014 8:54 am 0 comments

Having worked in the digital space for well over a decade I have witnessed first hand the ability of digital marketing to deliver tangible business results. From quantitatively robust research insights, through to enhancing multi-channel relationships and of course market share and profitability increases.

I Was a Male Stripper; Now I’m Not

October 20, 2014 8:28 am 0 comments

The lawn needs mowing. We’re going over to the Griffins’ for a BBQ tonight and you know what darling; can’t we stay home and watch the big game? It’s the post-season and that Margot is so, well, you know…

This is your life today. Yesterday it wasn’t. You may have been a male stripper like Channing Tatum, or an illegal base jumper, or a painter in Tahiti. We all have a lot of yesterdays. That’s what memories are for.

The Super Marketing Opportunity

October 17, 2014 12:53 pm 0 comments

Forget Point Piper, Toorak, New Farm and Peppermint Grove. The most expensive real estate in Australia is just down the road from where you live. Per square metre, the humble shelf in your local supermarket is worth infinitely more than any property the so-called ritzy suburbs have to offer.

Why? Supermarkets have done a fabulous job of marketing themselves and being accessible to consumers. Millions walk through the doors of Coles and Woolworths every week to buy tens of millions of products from their shelves. Such is the enormity of their success that general / trade publications, newsletters and websites eagerly report on the supermarkets’ every media release, staff change and initiative.

Sticking to the eCommerce Sandbox

October 15, 2014 7:15 am 0 comments

After years of gargantuan losses, Amazon is now the biggest and wealthiest eCommerce website in the world. Once the biggest online bookstore it’s now the biggest every store offering a vast array of products for sale, from cotton buds to garden fertiliser to Gone Girl.

The Bastardry of The Bachelor

October 13, 2014 1:03 pm 0 comments

In the past few weeks, Australia has been genuinely shocked by a reality show. Front page news, TV & radio interviews, modelling contracts; had it not been for all the wrong reasons (depending on your perspective) it would have been a PR’s dream.

Getting it Wrong Goes Viral

October 13, 2014 8:08 am 0 comments

According to Dale Carnegie, author of the classic book ‘How to Win Friends and Influence People’ a person’s name is the sweetest sound in any language. It goes a long way to explaining why this video about a so-called Starbucks barista writing customers’ names incorrectly on their cups has gone viral. Over 8,000,000 views and counting reinforce the old (well internet old) maxim, that to go viral online you need to be very funny, rude or quirky. Or a combination […]

Turning Transactions into Relationships

October 8, 2014 8:17 am 0 comments

You have millions of customers. They spend billions of dollars on your goods/services every year. Collectively, these people are vital as they add up to the financial and market share reports you pore over every day. Individually, however they’re a pain in the neck.

The Marketing Laboratory

June 10, 2014 6:40 pm 1 comment

Moving a letter one pixel to the left may be the digital equivalent to splitting hairs, but as it turns out, even small changes can have a big impact.