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The Email Strikes Back

July 27, 2015 10:35 am 0 comments

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space profiles and spam emails. Good times. Fast forward to today and boy, it’s SO much more exciting! Digital technology is infinitely more ingrained in our lives and all manner of platforms, programs and strategies are now available to […]

Context Marketing

July 21, 2015 5:44 pm 0 comments

Last week I binge watched a new ABC TV series called Glitch. While it’s an Australian series to proud of, most noteworthy is the fact that viewers have been given the choice as to how they view the show. Traditional viewers can watch the series over 6 weeks where they’ve always watched: on TV. Non-traditional – in the main, younger – viewers can watch the whole series on iView, ABC’s streaming service via their device of choice. Netflix did the same by uploading all […]

When to Go All in Online

July 17, 2015 1:53 pm 0 comments

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a prospect. It didn’t work though. I didn’t accept any of her invitations no matter how impressive her persistence and cyber-stalking skills were. As someone who also proactively contacts people with whom I’d like to do business […]

Is Your Company Ready for iOS 9?

July 3, 2015 4:30 pm 0 comments

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the qualities of previous operating systems and adds subtle design changes, refined features, and improved functionality. Did you like this? Share it:Tweet

Latest Social Media Stats for Marketing

July 2, 2015 10:54 am 0 comments

We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones. Did you like this? Share it:Tweet

Worst Digital Marketing Advice We’ve Ever Heard

June 18, 2015 9:37 am 0 comments

“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to stray a little too far into the controversy and have the whole thing blow up in your face. Also, it is almost impossible to sustain controversy for too long, and a digital marketing plan is one thing that […]

Twitter shows Companies how NOT to use Twitter

June 16, 2015 10:32 am 0 comments

It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. Just last month, that company was Twitter themselves. Twitter shares fell drastically after their disappointing first quarter earnings report was shared on Twitter before the end of the trading day. The company had planned on releasing the report after markets were closed, but instead, they suffered great losses after a financial intelligence firm, Selerity, shared […]

Infographic: Social Media: What Are You Afraid Of?

May 6, 2015 11:42 am 0 comments

Many organisations have either thrown social media into the ‘too hard’ basket or they’re doing it poorly. Often it’s the youngest member of the marketing team “who’s always on Instagram” who gets appointed without any plan to manage the social media face of multi-million dollar organisations. Or every post, tweet and photo is about how wonderful the organisation is.     But without doubt the worst thing organisations do is to do nothing lest ‘something goes wrong’. The conversations go […]

Your Media Empire

May 4, 2015 9:32 am 0 comments

It was a match made in heaven. The media created content to attract audiences and (primarily) marketing budgets. Marketers, needing a place and a way to disseminate their promotional messages were insatiably drawn to the media because of those audiences. From print to radio and on to television the symbiotic relationship was simple and elegant and it worked for decades. But then along came the internet, combined with digital technology and the unexpected happened. Readers, viewers and listeners had somewhere […]

An Unmitigated Disaster

April 15, 2015 2:46 pm 0 comments

Australians have a reputation for being laconic and laid back. There’s not much that we universally take terribly seriously. ANZAC Day is the exception. We’re proud of the diggers who have fought and died in wars, often under the flag of the old ‘mother country’ England. The 1915 military disaster that was Gallipoli was a coming of age  for our still young colony. The valour demonstrated by the Australian and New Zealand soldiers during that campaign has served as an […]