Yesterday was April Fool’s Day – a day when we had to be on our guard for crazy, wacky pranksters. As a serious marketer though, staying on your guard is nothing new. Digital has really provided businesses of all sizes with great marketing opportunities. However, with great functionality comes great complexity, making the totality of digital marketing’s opportunities somewhat hard to grasp.
Dear old Facebook has been working on a little something lately. It’s called “DeepFace” and it’s what will close the gap between humans and computers as far as facial recognition goes.
Twitter is eight today. Even though it doesn’t sound like much, the microblogging platform is only two years younger than Facebook – a veteran among social networks.
A majority of successful companies are well aware that not having a Facebook or Twitter account is no longer okay – but do they know why? How many times have you looked for a company’s Google+ page and found it to be blank or out of date? Chances are that you have at least once. You go to all the trouble of looking up the company you’re about to do business with and they didn’t even bother to roll out the virtual red carpet for you.
If you hang around the Internet, as people tend to do these days, it would take a big effort to miss the “First Kiss” video. Teary eyed friends have shared it, calling it the most beautiful thing they ever saw. It’s so spontaneous, so awkward, so heart-warming; and so very much an ad.
What does it take to get people to forget about their smartphone for a moment? Mashable’s Sam Laird thought long and hard about this while visiting “South by Southwest Music Conference and Festival” (SXSW) and came to an interesting conclusion; it involves hugs and a man in a bear suit.
We read differently today than how we did before the Internet came into our book-reading lives. The fact is that people tend to go online in order to avoid traditional reading, word-for-word.
Almost everything you post online is open for public viewing. What people do in their free time is of their concern, but what if they are doing it whilst representing your business? The obvious solution is to ban social media, but as it turns out, it’s also a very bad idea – what you need is a social media policy.
Content creation, budgets and social media updates can be time consuming and if you’re unlucky (or get it wrong), sadly unsuccessful. But what if you could be offered a well deserved break? What if someone else could help you lift that heavy load of online marketing?
Coca Cola have raised the standard for using content as a marketing strategy. Here’s a selection from some of Coca Cola’s most memorable campaigns.