Coca Cola have raised the standard for using content as a marketing strategy. Here’s a selection from some of Coca Cola’s most memorable campaigns.
In Part 1, we discussed how information overload can have a negative impact on the ability to make suitable decisions that will fulfil your needs. Shady companies could probably see all kinds of possibilities in this fact, but your company offers the best product/service out there, right? Not engaging with your company would be the WORST of decisions, wouldn’t it? This is why you need to keep things simple for the sake of your customers (and your business).
Remember when the decision making process was less complex? Maybe it never was, but isn’t it a little trickier nowadays, you know, with this global network called the “Internet”, presenting all possible options plus one extra? Back in the old days when there were two brands of shampoo to choose from, one for men and the other one for women – shopping was bliss. Now there are thousands, and by the gift of the Internet, customers have instant knowledge access [...]
Would you like to get a trophy for getting up in the morning? OK, maybe not as much for getting up as for doing those habitual things you do to get ready for a new day of whatever it is you do. The people at belVita thought that the answer to this question would be “YES!” – with Caps Lock firmly in place.
China is an influential country. The culture, the food, the language and of course its social media platforms. Notably two Chinese platforms, Qzone and Sina Weibo, have claimed top spots on the list of the biggest social networks in the world, after sure-shots Facebook and YouTube. With roughly 600 million netizens and getting close to 500 million mobile web users, this eastern giant of a country is every online marketer’s wet dream.
Twitter’s new design may have it look more like Facebook and Google+. What does the evolution of social media look like? Will all platforms look the same?
When was the last time you received a letter? It is an old-school form of communication, true, but we dare you not to feel sappy should you ever get one in the mail. A letter demonstrates the personal effort someone has gone to actually sit down, pick up one of those “pens” they still sell in Kikki K, and place their feelings and thoughts on paper.
Public Relations is adapting to the new Web. Nowadays, companies aren’t the masters of their own information; consumers are well informed, they know that they have choices and they share information amongst themselves. This alones can create a huge public counter pole, capable of standing up against the biggest of organizations.
It’s no secret that Valentine’s Day is equally treasured by lovers and marketers alike. People love other people, but people also love brands – you’ll want your brand to be the lovable kind. So how do you do that?
Have you heard of Flappy Bird? If you know or follow someone who’s even remotely into smartphone games, then you most likely have. It’s one of those simple but addictive games; press the screen to propel the bird upwards, avoid obstacles (pipes of the same design as those appearing in Nintendos “Super Mario Bros” titles, more on that later) and get a high-score. “Sounds easy enough, I think I’ll download it”. Problem is you can’t, as it has been removed [...]