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Does Your Brand Have Charisma?

November 19, 2014 9:36 am 0 comments

Silly question. Of course it doesn’t. If it did, you wouldn’t be reading this. You’d be luxuriating in your Lake Como villa sipping on your Nespresso coffee with George Clooney. Now Nespresso, there’s a brand with charisma, right? Well, no, not really. Little pods of condensed coffee ain’t sexy or fascinating in anyone’s language. George Clooney on the other hand has charisma to burn. And thanks to Nespresso’s rumored $40 million fee George is happy to lend them his considerable charms. […]

Bill, Say it Aint So

November 12, 2014 9:29 am 0 comments

Bill Cosby, what were you thinking? Perhaps in an attempt to contemporise his appeal, the 77 year old comedian launched a ‘meme generator’ on his site this week. All you had to do was select one of several images of Cosby and come up with a funny line that would then hopefully, from his point of view, go viral. You can imagine some marketing guru convincing Cosby that it’s a great use of social media, that it would attract lots […]

Free Everything

November 11, 2014 9:07 am 0 comments

Everyone loves free. Free beer, free love, free samples; it gets our attention and it appeals to our desire to nab a bargain and be a winner. Then there’s the “I deserve this!” inner voice that says that while you may not need what’s being given away, you want it because it’s FREE!!!! If you’re in Asia, go to the food section of an up-market department store around lunchtime and feast on the endless array of free samples. I challenge […]

Are You Digital Ready?

November 3, 2014 7:35 am 0 comments

Damn it. This internet thing is not going away. We’ve tried ignoring it but it just keeps growing like topsy. I guess it means we have to do something about it now. Double damn it. Do you know organisations where this seems to be the overwhelming attitude? Stupid question; of course you do. In fact, it’s probably harder to spot the ones that are ‘digital ready’ rather than the ‘digital denyers’. There’s a very good reason for that: successful organisations […]

The Essentials of Social Media Marketing

November 1, 2014 9:14 am 0 comments

The devil is in the detail when it comes to social media marketing. In developing a consistent social media plan, it is a must that you put your heart in the detail. Every small mistake can become a big one and may risk you losing everything you have worked hard for.

Social Media Training = Better Boss

October 31, 2014 8:24 am 0 comments

Media has evolved from mere pamphlets in the beginning, to creating podcasts, online videos and of course social media marketing. Where do all these developments come from? In rare moments, the greatest minds in advertising, business and media come together to think of where to go next. They consider what, as consumers, our “future” needs might be.

Frozen Friendships

October 31, 2014 8:12 am 0 comments

Recently I reconnected on Facebook with some guys I hadn’t had any contact with for over 30 years. We had been friendly at school but not friends. It’s a strange thing looking at a person’s life, albeit through the distorted lens of social media, when there has been such a long gap. Jolting is the word that comes to mind. Wives, children, jobs, friends, holidays, emotions, victories, disappointments are laid bare to varying degrees depending on the personality of the […]

A Star is Tweeting…I Mean Born

October 29, 2014 11:08 am 0 comments

What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm the rain started pelting down and didn’t stop for his whole performance. Instead of sheltering under cover with the rest of his band he came out and was saturated within minutes as he put […]

Time to Get (Digitally) Active!

October 29, 2014 7:00 am 0 comments

Australian small business owners, we need to talk.

About what you may ask? Well, it’s a little awkward but there’s something I really need to tell you.

You need to be active online.

Don’t be mad. I know you have a million things to do. I know you think this internet thing is all too hard. And you probably know lots of people like you that who also think this online marketing is a waste of time.

I Post Therefore I Am

October 27, 2014 10:13 am 0 comments

I didn’t post on Facebook today. I didn’t upload a photo to Instagram or a video to YouTube. Today, I didn’t exist.

That’s what it seems like for those of us who ‘must’ regularly post, tweet, upload, like or comment. One of our 20 something client service staff had her mobile phone stolen and was without it for three weeks. It was purgatory for her – and for us. Being off the social grid is like being off life support.