Why companies should be looking back to the future to get their message across

Saying sorry for something written, posted, tweeted or even said is commonplace in content marketing. But is there something to be said for sticking to your guns?

How were the movies these holidays?

Are the days of the grey-haired CEO numbered in the content-driven online world? The stereotype of the CEO as the golf-playing, aged-whiskey-drinking, mahogany-office-dwelling hip-replacement candidate is fast becoming a myth. CEO 2.0 is at least three or four generations below the current crop, and it’s much more likely that instead of hand-crafted Italian leather loafers, they’ll be wearing Converse. For decades, age and experience have been two of the most prized weapons in a businessperson’s arsenal. But in the Internet [...]

It may seem pointless – and even dangerous – but Facebook is about to be featured in car consoles Although it is now a staple of cyberspace, Facebook hasn’t yet made it into outer space (as far as we know, although we are happy to be corrected by any astronaut currently inhabiting the International Space Station). But the way things are going, having the ubiquitous F built into the control panel of whatever extraterrestrial transport pod replaces the space shuttle. There [...]

If you ever needed proof that online magazines are the publishing model of the future, this is it!

The Y2K bug turned out to be a bit of a damp squib, but in 2038 we can expect another tech gremlin that could be far more serious…

Great online content is not purely the domain of content production specialists. In fact, a good social media marketing strategy will walk that line between user-generated content and brand-generated content with the finesse of a tightrope expert. Too user-heavy and the brand message can be lost in; too brand-heavy and your social effort will be little more than an online advertising campaign.

If you want to be heard across the online and social media space, quality, consistent content is the only way to go to achieve marketing objectives

Great content creates a ritual that keeps people coming back