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An Unmitigated Disaster

April 15, 2015 2:46 pm 0 comments

Australians have a reputation for being laconic and laid back. There’s not much that we universally take terribly seriously. ANZAC Day is the exception. We’re proud of the diggers who have fought and died in wars, often under the flag of the old ‘mother country’ England. The 1915 military disaster that was Gallipoli was a coming of age  for our still young colony. The valour demonstrated by the Australian and New Zealand soldiers during that campaign has served as an […]

DON’T Send Flowers (If You Want to Keep a Customer).

April 8, 2015 5:58 pm 0 comments

We all love added value. Unexpected treats work big time. Well, most of the time. The following tale of woe falls into the category of ‘don’t do this at home’. In fact, doing it at home is fine; it’s when it happens at work that it becomes problematic. What’s ‘it’? Picture this scene: there’s me busily working away in the office minding my own business when a courier arrives bearing gifts. Or A gift. Think of the biggest, most sumptuous […]

Infographic: Digital Consumer Healthcare Research

March 30, 2015 11:25 am 0 comments

In conjunction with our research partners Nine Rewards, we asked a representative sample of 1,024 Australians aged between 18 and 65 various questions about their online healthcare behaviour. Their resulting answers are fascinating not just for healthcare marketers but for all marketing professionals who have that their markets’ have changed quite dramatically in the past 5-10 years. Did you like this? Share it:Tweet

The Impact Digital Readiness can have on Your Career

February 12, 2015 9:23 am 0 comments

For organisations, money solves lots of problems. Glittering office blocks, sumptuous ad campaigns and offices dotted around the world are testament to that. But there’s one problem money doesn’t solve, and that’s lack of intent. Without the will or incentive to evolve, invariably very little changes. Even if it needs to. Sure, there may be some tinkering around the edges but that’s about it. If you want to place a bet, back the status quo every time. This is why […]

Serving the “NEXT!” Generation

February 10, 2015 9:42 am 0 comments

After only 17 months in power, there was an internal party challenge to Australian Prime Minister Tony Abbott yesterday. No big deal you might say; politics can be bruising. Brutality and survival of the fittest is what you can expect on a quiet day. Had the malcontents had their way – which they didn’t – we could have had our 6th Prime Minister in 7 years. In an inherently conservative and politically stable country, this would have been unheard of […]

Marketing Content the Right Way

February 6, 2015 10:48 am 0 comments

At Tick Yes, we’re marketers first and content creators second. If you’re looking to achieve commercial objectives by leveraging blog posts, articles, White papers, social media updates, videos or infographics THAT’S the way you need to look at content development. Many companies don’t and find themselves staring into the vortex of creating content for the sake of it and wondering what this content marketing fuss is all about. This doesn’t have to be you. Did you like this? Share it:Tweet

Pinterest: The Most Underrated Advertising Platform

February 3, 2015 4:12 pm 0 comments

By Megan Ritter As Pinterest gets ever closer to launching its much anticipated “Promoted Pins” campaign, the spotlight has finally turned to one of the most underrated advertising platforms on the web. If you aren’t yet using Pinterest to boost your brand, then it’s time to find out more about how both free and paid Pinterest marketing can function to optimize your ROI. Pinterest and Your Brand For SME’s, Pinterest is a veritable gold mine of marketing opportunities. Unlike other […]

Is Email Marketing to Health Care Professionals Worthwhile?

November 20, 2014 2:08 pm 0 comments

1995 is acknowledged as the year the internet first became commercialised. Since then, electronic communication strategies have been deployed by numerous industries and millions of companies. So digital marketing is not new. With pharmaceutical companies cautious and risk-averse however, digital marketing has never been wholeheartedly embraced by the industry as a viable way to achieve objectives. This has clearly been changing over the past 12-18 months. With the traditional rep model – and its costs – under review like never […]

Does Your Brand Have Charisma?

November 19, 2014 9:36 am 0 comments

Silly question. Of course it doesn’t. If it did, you wouldn’t be reading this. You’d be luxuriating in your Lake Como villa sipping on your Nespresso coffee with George Clooney. Now Nespresso, there’s a brand with charisma, right? Well, no, not really. Little pods of condensed coffee ain’t sexy or fascinating in anyone’s language. George Clooney on the other hand has charisma to burn. And thanks to Nespresso’s rumored $40 million fee George is happy to lend them his considerable charms. […]

Bill, Say it Aint So

November 12, 2014 9:29 am 0 comments

Bill Cosby, what were you thinking? Perhaps in an attempt to contemporise his appeal, the 77 year old comedian launched a ‘meme generator’ on his site this week. All you had to do was select one of several images of Cosby and come up with a funny line that would then hopefully, from his point of view, go viral. You can imagine some marketing guru convincing Cosby that it’s a great use of social media, that it would attract lots […]