Social TV

Posted on Feb 6, 2012 in Social Marketing

In a prime (time) example of ‘if you can’t beat them, join them’, television is embracing social media to promote itself

 

 

 

We’ve been banging on for ages about the importance of traditional media like television and radio getting onboard the social train.

These days, the vast majority of people are ‘dual screeners’, meaning that we have at least two (and often more) screens on the go at any one time. Texting, tweeting, Facebooking, Instagramming and watching the latest episode of Jersey Shore all at the same time are all competing for your attention, which is testament to the modern person’s multitasking abilities, and an insight into rather dubious taste in TV shows!

Therefore, instead of competing with social media (which is a battle traditional media was clearly losing), television has leapt with gusto into the social sphere.

It’s telling that Mashable has now begun to chart the week’s TV success in the US on the amount of social buzz generated rather than the ratings received. Here in Australia, Yahoo7 has come up with a method of bringing multiple screens back into the one with its new product, FANGO. Available on desktop as well as for iPad and iPhone download, Fango plays on our increasing love of tweeting through the shows we watch by combining several social media platforms in the one place. It allows fans to connect over their shared love of, say, Beauty and the Geek (because God knows we need to round up all seven of them) and chat about the show while still watching it.

It’s easy to see that the social buzz surrounding a show will soon far outweigh traditional methods of measurement such as ratings, as it can produce a far more detailed analysis of exactly how viewers are interacting with a show.

 

A Tick Yes digital and social media blog

Leave a Comment