What SEO Means for your Brand

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In the social media world, brands and businesses ignore search engine optimization at their peril

 

As brands and businesses become more aware of what SEO is and how vital it is to online success, it’s important to understand how the principles of good SEO apply to your brand and product.

While optimising your website and your product for search is obviously the major goal, there are several ways in which this can be achieved, depending on the industry and target market.

Here are three tips for assessing the SEO needs of your brand and applying the techniques and strategies that are best suited to your audience.

1. Know your audience… and where to find them

Knowing your target audience is marketing 101. But knowing where they hang out is what is truly vital for creating an SEO strategy to suit your brand. It’s all well and good sending out fishing boats to seven different spots in a bay, but if you do a bit of research and find out exactly where the species of fish you’re after like to hang out, you can achieve the same with just one boat.

 

2. Organic is always best

It’s as true for SEO as it is for vegetables in the supermarket – where possible, generating organic links and interest is always, always better. While it is beneficial to create your own blog and link back to your site to increase your Google ranking, creating content that is interesting enough to be linked back to by independent blogs and sites is a far more valuable SEO exercise. This means that the content you create needs not only to be fresh, relevant and frequent, but also to appeal to the kind of people or companies you’re hoping will share it with their own networks.

 

3. Commitment to content is key
We’ve said it before and we’ll say it again: content is king! But it’s not just any content that can propel your business to SEO success. Rather, it needs to be carefully crafted, catered content that not only has your audience in mind but also a consistency in terms of your brand’s voice. An ongoing commitment to creating high-quality, regularly updated content will yield results. Like the old Pantene commercials used to say – it won’t happen overnight, but it will happen!
In an online world where more and more brands are adopting the practices of SEO, it’s no longer sufficient simply to have a ‘one size fits all’ strategy. By creating SEO strategies specific to your brand and target market, you can work smarter, not harder, and achieve meaningful results while you’re at it.