Tick Yes Blog

Where to Invest Your Digital Marketing Dollars

Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where...

Australian Brands and Social Media

How small, medium and large businesses in Australia are using social media in 2017 More people are using social media than ever before, but there is a glaring disconnect between the ways consumers and...

How Australians Are Using Social Media

The must-have consumer behaviour report to boost digital marketing for your business From staying in touch with friends to posting snaps of Sunday brunch or sharing viral cat videos, many of us now live our...

How to Choose the Right Social Media Platform

Whether you’re running a bricks and mortar store, a large corporate, or a start-up in the digital space, social media offers universal benefits for every business. Initially seen as a gateway to connect with...

Australia’s Evolving Relationship With Digital Marketing

It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a...

Digital Marketing

Where to Invest Your Digital Marketing Dollars

Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where and how to spend your digital marketing...

Colours for Conversion

The Importance of Colour in Digital Marketing

Did you know that the colour scheme of your website could be the deciding factor for converting leads and increasing sales? Colour is an influential but often underestimated feature of digital marketing. Different colours can affect our moods and...

Your Biggest Digital Marketing Opportunities in 2017

We did it: we made it one more rotation around the sun, which means that it’s time for annual industry predictions roundups. We’re most interested in what we can expect as digital marketers, and what will make brands the most successful at growing...

Content Marketing

Why Your Brand Needs a Podcast

Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their...

The Power of Personalised Content

With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy...

How to Make Your Content Actionable

Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...

Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...

Social Media

Australian Brands and Social Media

How small, medium and large businesses in Australia are using social media in 2017 More people are using social media than ever before, but there is a glaring disconnect between the ways consumers and businesses are using social media in Australia...

How Australians Are Using Social Media

The must-have consumer behaviour report to boost digital marketing for your business From staying in touch with friends to posting snaps of Sunday brunch or sharing viral cat videos, many of us now live our lives through social media. Facebook...

The Social Media Labyrinth

How to Choose the Right Social Media Platform

Whether you’re running a bricks and mortar store, a large corporate, or a start-up in the digital space, social media offers universal benefits for every business. Initially seen as a gateway to connect with customers and promote products and...

The Latest Social Media Fails

There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their...

Email Marketing

Email Marketing is not dead

Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...

The Email Strikes Back

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...

News & Views

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...

Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our...

The Stupidity of Silence

It always astounds me when people in business don't follow-up with a simple thank you email or even a note - when was the last time you received a handwritten thank you note? - after we've had some type of interaction.

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old...