Tick Yes Blog

Search results for - my brand is boring

Keep it Simple Part 1 – A Customer’s Perspective

Remember when the decision making process was less complex? Maybe it never was, but isn’t it a little trickier nowadays, you know, with this global network called the “Internet”, presenting all possible options plus one extra? Back in the old days...

Protect your content

The recent cyber attack on the Australian Defence Force shows that hactivists are targeting online content to make their mark   Anonymous are at it again. Back in February, The Message questioned whether the loosely connected network of...

How to Make Your Content Actionable

Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...

The Email Strikes Back

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...

Enough already!

This time around, it looks like Barack Obama’s social media strategy could backfire There is a widespread perception that Barack Obama owes his presidential victory in 2008 to a skilled, concerted social media campaign. The Message has already...

Slicker than oil

Greenpeace’s online assault on Shell proves that activists are far better than corporates at using online and social media content to make a point There’s culture jamming, and then there’s Culture Jamming.  In recent years, most of the examples of...

Instant content sensation

Video receives almost 13 million hits in four days Professional rally driver Ken Block knows a thing or two about content marketing. When he’s not behind the wheel (or skateboarding, snowboarding or motorcrossing), Ken is Chief Brand Officer of the...

Science made sexy

Why discovering ‘God’ is a sure-fire way to generate content hype Scientists hate the name, the media – traditional and social alike – love it. Which makes the recent discovery of the long-theorised, much-debated Higgs boson (aka ‘the God particle’)...

A giant leap

CPA Australia secures an interview with Neil Armstrong – and shows how content marketing should be done Now this is exactly what we have been talking about. Through The Message, Tick Content has long argued that companies big and small should start...

In da hood

Content marketers and brands take advantage of the Facebook IPO hoopla In a clever piece of content marketing, online retailer Betabrand has taken advantage of all the hoopla surrounding the impending Facebook IPO to market a range of ‘executive...