Canada’s zombie problem

Engaging content gets any message across

Whether you�re trying to sell a product, increase brand awareness or save lives, here�s proof that engaging content can get the message across.

British Columbia, Canada�s westernmost province, has created �zombie preparedness week� to promote its EmergencyInfoBC website. The site itself features all the information people need to prepare for and deal with a disaster � including a zombie attack. The message is the same for any eventuality � be prepared.

The promotional strategy is built around content marketing. They have created engaging content in the form of an amusing, attention-grabbing video that is generating plenty of mainstream and social media attention. As a result, people visit the website and the �be prepared� message is sold.

It�s simple, but also clever and effective. Which makes it content marketing at its best.


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