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Canada’s zombie problem

Engaging content gets any message across

Whether you’re trying to sell a product, increase brand awareness or save lives, here’s proof that engaging content can get the message across.

British Columbia, Canada’s westernmost province, has created ‘zombie preparedness week’ to promote its EmergencyInfoBC website. The site itself features all the information people need to prepare for and deal with a disaster – including a zombie attack. The message is the same for any eventuality – be prepared.

The promotional strategy is built around content marketing. They have created engaging content in the form of an amusing, attention-grabbing video that is generating plenty of mainstream and social media attention. As a result, people visit the website and the ‘be prepared’ message is sold.

It’s simple, but also clever and effective. Which makes it content marketing at its best.


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