Canine content

The latest viral sensation demonstrates the essential truth of content marketing

In just a few weeks, an unknown photographer has gone from being just another content producer to flavour of the month in the online universe.

Seth Casteel�s pictures of pet dogs fetching balls underwater have become the latest viral sensation, receiving plenty of social and mainstream media coverage. The LA-based snapper charges loving pet owners $1000 per shoot to immortalise their pool-loving pooches. Only in America, you might say, except the now-global popularity of the pics demonstrates the essential truth of content marketing�

If you�ve got content � any form of content � that speaks to a wide audience, you�re on a winner.



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