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Canine content

The latest viral sensation demonstrates the essential truth of content marketing

In just a few weeks, an unknown photographer has gone from being just another content producer to flavour of the month in the online universe.

Seth Casteel’s pictures of pet dogs fetching balls underwater have become the latest viral sensation, receiving plenty of social and mainstream media coverage. The LA-based snapper charges loving pet owners $1000 per shoot to immortalise their pool-loving pooches. Only in America, you might say, except the now-global popularity of the pics demonstrates the essential truth of content marketing…

If you’ve got content – any form of content – that speaks to a wide audience, you’re on a winner.



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