Content cackles

Is your content message getting lost in translation?

Would this make you think twice about your drug choices?

This ad, which seems to be on a bus shelter in Belfast, Northern Ireland, is not all it seems. In fact, it is a photoshopped version of an anti-littering advertisement being run by the city council�(you can see the original here). In the online content world, though, the line between real and fake is increasingly blurred as so many people have access to simple image-altering software (and aren’t afraid to use it). Which shows the importance of not only creating content, but monitoring it to make sure the message you’re wanting to get across is not lost in (photoshopped) translation.


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