Archive for Category: "Content Marketing"

How to Make Your Content Actionable November 14, 2016 3:17 pm

How to Make Your Content Actionable

Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable con ...

Patience Makes Perfect Content August 21, 2015 5:20 pm

Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARAN ...

Serving the “NEXT!” Generation February 10, 2015 9:42 am

Serving the “NEXT!” Generation

After only 17 months in power, there was an internal party challenge to Australian Prime Minister Tony Abbott yesterday. No big deal you might say; po ...

Marketing Content the Right Way February 6, 2015 10:48 am

Marketing Content the Right Way

At Tick Yes, we’re marketers first and content creators second. If you’re looking to achieve commercial objectives by leveraging blog po ...

Free Everything November 11, 2014 9:07 am

Free Everything

Everyone loves free. Free beer, free love, free samples; it gets our attention and it appeals to our desire to nab a bargain and be a winner. Then the ...

Sticking to the eCommerce Sandbox October 15, 2014 7:15 am

Sticking to the eCommerce Sandbox

After years of gargantuan losses, Amazon is now the biggest and wealthiest eCommerce website in the world. Once the biggest online bookstore it’s no ...

Getting it Wrong Goes Viral October 13, 2014 8:08 am

Getting it Wrong Goes Viral

According to Dale Carnegie, author of the classic book ‘How to Win Friends and Influence People’ a person’s name is the sweetest sound in any la ...

Turning Transactions into Relationships October 8, 2014 8:17 am

Turning Transactions into Relationships

You have millions of customers. They spend billions of dollars on your goods/services every year. Collectively, these people are vital as they add up ...

The Marketing Laboratory June 10, 2014 6:40 pm

The Marketing Laboratory

Moving a letter one pixel to the left may be the digital equivalent to splitting hairs, but as it turns out, even small changes can have a big impact.