Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their...
With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy...
Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...
Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...
After only 17 months in power, there was an internal party challenge to Australian Prime Minister Tony Abbott yesterday. No big deal you might say; politics can be bruising. Brutality and survival of the fittest is what you can expect on a quiet day...
At Tick Yes, we’re marketers first and content creators second. If you’re looking to achieve commercial objectives by leveraging blog posts, articles, White papers, social media updates, videos or infographics THAT’S the way you...
Everyone loves free. Free beer, free love, free samples; it gets our attention and it appeals to our desire to nab a bargain and be a winner. Then there’s the “I deserve this!” inner voice that says that while you may not need what’s being given...
According to Dale Carnegie, author of the classic book ‘How to Win Friends and Influence People’ a person’s name is the sweetest sound in any language. It goes a long way to explaining why this video about a so-called Starbucks barista writing...
You have millions of customers. They spend billions of dollars on your goods/services every year. Collectively, these people are vital as they add up to the financial and market share reports you pore over every day. Individually, however they’re a...
You may not be the content developer in your business, but chances are that creativity is as much of an issue for you as for writers and designers.
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