DeepFace Facebook

March 24, 2014 1:02 pm

Have you seen the movie “Her”? It’s a love story about a lonely writer (Joaquin Phoenix) who falls in love with a highly intelligent (and seemingly human) operating system (voiced by Scarlett Johansson).

The movie touches on many current topics such as social media, a person’s right to his or her own sexual preferences and our tendency to become engulfed by the online world. It’s an interesting and quite beautiful movie – but it’s nothing more than science fiction.

Or is it?

Dear old Facebook has been working on a little something lately. It’s called “DeepFace” and it’s what will close the gap between humans and computers as far as facial recognition goes. You will be able to recognise the same person with a different set of images with an accuracy of 97.53%. The human brain is truly one of the great marvels in the history of existence, DeepFace comes close though – very close in fact. The new technology supposedly recognises people’s faces 97.25% of the time.

DeepFace uses knowledge from another Artificial Intelligence (AI) project in great part adopted by a key player in the digital business, namely Google. The Deep Learning technology mimics 80% of the brain, the neocortex, where thinking takes place. It does this by means of simulated neurons, capable of recognising patterns in huge amounts. DeepFace creates a 3D model of any given face, rotating it until it faces the screen. When this is done the Deep Learning makes a numerical description which can then be matched with similar descriptions.

So Facebook has pretty much gotten itself a brain of its own. But don’t expect to have your own, personal Scarlett Johansson living in your smartphone any time soon. The technology will be presented at the IEEE Conference on Computer Vision and Pattern Recognition in June this year. There is bound to be some tweaking done before the tech gets mistaken for an actual human being; but what will happen then?

Maybe we’ll have AI netizens mimicking real people, capable of recognising others, remembering past events, speaking and typing in a human-like way. Our entire lives could be filled with AI friends, making loneliness a thing of the past while creating completely new problems – net scammers would be given completely new opportunities, as would law enforcement. Or how about an entire online community made up of AI individuals? Artificial consumers creating an entirely new economy dealing in cryptocurrency – a new world taking the hassle out of our own. As for Her, it’s no coincidence that it seems to take place in a not so distant future. The day when we can speak to AI draws nearer and nearer.

The mind wanders when you realise how far technology has come – and we still have a long way to go before we can put our minds into a machine and become immortal (or maybe not?). Anyway, it’s comforting to know that technology is there, continuously providing us with new opportunities and solutions to our problems. Maybe we’ll all get to fall in love with artificial intelligence some day.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Image courtesy:,


  • Content Marketing News & Views Why Your Brand Needs a Podcast

    Why Your Brand Needs a Podcast

    Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their home, on their way to work, during their lunch break or maybe even at the gym. This is the power of podcasting, and it’s one of the fastest growing and exciting marketing mediums available to businesses in 2017. It’s […]

    Read more →
  • Content Marketing Features The Power of Personalised Content

    The Power of Personalised Content

    With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy can learn a lot from these emerging storytelling tactics. When it comes to personalised content, gamification is king. The more you can learn programmatically – primarily using data for better targeting – about your customer or audience member, the […]

    Read more →
  • Features Social Media The Latest Social Media Fails

    The Latest Social Media Fails

    There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their brands’ social media properties. When this happens, most us watch the disaster unfold with bewilderment at the stark stupidity of it all. While these mistakes often create backlash for brands, and sometimes a bit of recovery work, they’re not necessarily […]

    Read more →
  • Features News & Views Is All Publicity Good Publicity?

    Is All Publicity Good Publicity?

    We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how damaging was the campaign to the brand? We’re taking a look at whether or not all publicity is good publicity, and whether you can expect to recover from a serious popular culture blunder. Everyone’s Goal: Good […]

    Read more →
  • News & Views Don’t Forget to Pat the Dog

    Don’t Forget to Pat the Dog

    A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our house at the moment. Part of the process is interviewing real estate agents. Theirs is an incredibly competitive business where all they’re offering is reputation and the perceived ability to persuade people to buy. The first agent who came […]

    Read more →
  • Content Marketing How to Make Your Content Actionable

    How to Make Your Content Actionable

    Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and then to elevate that relationship to the next level i.e. for them to become a customer. So, how do you make your content actionable? Most importantly, you must give the reader, viewer or listener a sense of how they […]

    Read more →
  • News & Views The Stupidity of Silence

    The Stupidity of Silence

    It always astounds me when people in business don’t follow-up with a simple thank you email or even a note – when was the last time you received a handwritten thank you note? – after we’ve had some type of interaction.

    Read more →
  • Email Marketing Features What you Need to Know About Email Marketing for Mobile

    What you Need to Know About Email Marketing for Mobile

    It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The following statistics come from all corners of the globe, and from many different industries. While they keep changing everyday, some are quite shocking. Here’s a brief description of everything you need to know about the power of email […]

    Read more →
  • Digital Marketing Features How to Reduce Your Media Spend & Achieve Better Results

    How to Reduce Your Media Spend & Achieve Better Results

    Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand. By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend. […]

    Read more →
  • Features News & Views Digital Marketing Lessons To Be Learnt From Donald Trump

    Digital Marketing Lessons To Be Learnt From Donald Trump

    Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far. So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign. Know Your Audience Contrary to the opinion […]

    Read more →