It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a radio commercial and for the lucky few...
Category - Digital Marketing
Tick Yes Blog > Digital Marketing
May 24, 2017
6 min read
Your Biggest Digital Marketing Opportunities in 2017
We did it: we made it one more rotation around the sun, which means that it’s time for annual industry predictions roundups. We’re most interested in what we can expect as digital marketers, and what will make brands the most successful at growing...
February 10, 2017
4 min read
Your Career With (& Without) Digital Marketing Expertise
Expertise in digital marketing may make or break your career today. As for tomorrow however, being analogue in a digital world may not be your smartest career move.
December 14, 2016
6 min read
Case Study: How Digital Marketing Took a Business to the Next Level
Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many markets in a state of flux, being able to pivot in real-time to adapt to changing market needs is one of...
November 15, 2016
4 min read
What to Do When Your Brand Goes Up in Smoke
Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...
October 28, 2016
5 min read
How to Reduce Your Media Spend & Achieve Better Results
Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not...
October 13, 2016
4 min read
How to avoid digital dead ends
Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so...
March 11, 2016
7 min read
Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’
Isn’t digital marketing fun! So many things you can do: websites to build, apps to create, social media updates to post, emails to send. It never ends. No wonder everyone wants to work in digital. You can fill your day doing the sorts of...
August 12, 2015
2 min read
When to Go All in Online
I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a...
July 17, 2015
3 min read
Worst Digital Marketing Advice We’ve Ever Heard
“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to...
June 18, 2015
3 min read