Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. We take a closer look at some of the digital marketing options to consider for your business...
Category - Digital Marketing
Australia’s Evolving Relationship With Digital Marketing
It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a radio commercial and for the lucky few...
The Importance of Colour in Digital Marketing
Did you know that the colour scheme of your website could be the deciding factor for converting leads and increasing sales? Colour is an influential but often underestimated feature of digital marketing. Different colours can affect our moods and...
Your Biggest Digital Marketing Opportunities in 2017
We did it: we made it one more rotation around the sun, which means that it’s time for annual industry predictions roundups. We’re most interested in what we can expect as digital marketers, and what will make brands the most successful at growing...
Your Career With (& Without) Digital Marketing Expertise
Expertise in digital marketing may make or break your career today. As for tomorrow however, being analogue in a digital world may not be your smartest career move.
Case Study: How Digital Marketing Took a Business to the Next Level
Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many markets in a state of flux, being able to pivot in real-time to adapt to changing market needs is one of...
What to Do When Your Brand Goes Up in Smoke
Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...
How to Reduce Your Media Spend & Achieve Better Results
Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not...
How to avoid digital dead ends
Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so...
Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’
Isn’t digital marketing fun! So many things you can do: websites to build, apps to create, social media updates to post, emails to send. It never ends. No wonder everyone wants to work in digital. You can fill your day doing the sorts of...