Archive for Category: "Digital Marketing"

Your Career With (& Without) Digital Marketing Expertise December 14, 2016 8:54 am

Your Career With (& Without) Digital Marketing Expertise

Expertise in digital marketing may make or break your career today. As for tomorrow however, being analogue in a digital world may not be your smartes ...

Case Study: How Digital Marketing Took a Business to the Next Level November 15, 2016 8:45 am

Case Study: How Digital Marketing Took a Business to the Next Level

Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many marke ...

What to Do When Your Brand Goes Up in Smoke October 28, 2016 8:20 am

What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary ey ...

How to Reduce Your Media Spend & Achieve Better Results October 13, 2016 10:58 am

How to Reduce Your Media Spend & Achieve Better Results

Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previ ...

How to avoid digital dead ends March 11, 2016 3:57 pm

How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to ...

Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’ August 12, 2015 10:46 am

Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’

Isn’t digital marketing fun! So many things you can do: websites to build, apps to create, social media updates to post, emails to send. It neve ...

When to Go All in Online July 17, 2015 1:53 pm

When to Go All in Online

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. An ...

Worst Digital Marketing Advice We’ve Ever Heard June 18, 2015 9:37 am

Worst Digital Marketing Advice We’ve Ever Heard

“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain m ...

Your Media Empire May 4, 2015 9:32 am

Your Media Empire

It was a match made in heaven. The media created content to attract audiences and (primarily) marketing budgets. Marketers, needing a place and a way ...