Tick Yes Blog

Category - Digital Marketing

Tick Yes Blog > Digital Marketing

When to Go All in Online

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a...

Worst Digital Marketing Advice We’ve Ever Heard

“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to...

Your Media Empire

It was a match made in heaven. The media created content to attract audiences and (primarily) marketing budgets. Marketers, needing a place and a way to disseminate their promotional messages were insatiably drawn to the media because of those...

Are You Digital Ready?

Damn it. This internet thing is not going away. We’ve tried ignoring it but it just keeps growing like topsy. I guess it means we have to do something about it now. Double damn it. Do you know organisations where this seems to be the overwhelming...

Social Media Training = Better Boss

Media has evolved from mere pamphlets in the beginning, to creating podcasts, online videos and of course social media marketing. Where do all these developments come from? In rare moments, the greatest minds in advertising, business and media come...

Time to Get (Digitally) Active!

Australian small business owners, we need to talk. About what you may ask? Well, it’s a little awkward but there’s something I really need to tell you. You need to be active online. Don’t be mad. I know you have a million things to do. I know you...

Smoke, Mirrors and Digital Advertising

Having worked in the digital space for well over a decade I have witnessed first hand the ability of digital marketing to deliver tangible business results. From quantitatively robust research insights, through to enhancing multi-channel...

The Marketing Laboratory

Moving a letter one pixel to the left may be the digital equivalent to splitting hairs, but as it turns out, even small changes can have a big impact.

How to Know That Your Digital Agency is a Keeper

Last week we discussed what agencies to avoid in the jungle of digital marketing. As there are quite a lot of online marketing success stories out there, one has to come to the conclusion that not all agencies are bad. That is why we now are going...

Don’t Let Your Digital Agency Fool You

Yesterday was April Fool’s Day – a day when we had to be on our guard for crazy, wacky pranksters. As a serious marketer though, staying on your guard is nothing new. Digital has really provided businesses of all sizes with great marketing...