A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy.
Here’s another one.
We’re looking to sell our house at the moment. Part of the process is interviewing real estate agents. Theirs is an incredibly competitive business where all they’re offering is reputation and the perceived ability to persuade people to buy.
The first agent who came to our home said all the right things, had all the requisite collateral detailing sales successes etc. and was a nice guy. The only problem was that he completely ignored the adored family dog.
It’s a small point, I know. You could say that his job is to negotiate hard and to sell real estate on our behalf, not to get all cutesy with every pampered pooch that may slobber on his expensive suit.
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