It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The...
Category - Email Marketing
Why Email Marketing Runs Rings Around Social Media
Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...
The Email Strikes Back
Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...
Is Email Marketing to Health Care Professionals Worthwhile?
1995 is acknowledged as the year the internet first became commercialised. Since then, electronic communication strategies have been deployed by numerous industries and millions of companies. So digital marketing is not new. With pharmaceutical...
Is this the future of email?
Sorting through the email inbox can be tedious, but all that could be about to change… Are we entering a new age of innovation? One that changes the focus from opening as many streams of communication as possible to one intent on streamlining all...