Archive for Category: "Features"

The Latest Social Media Fails March 29, 2017 2:48 pm

The Latest Social Media Fails

There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. ...

Is All Publicity Good Publicity? February 25, 2017 9:31 am

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days ...

What you Need to Know About Email Marketing for Mobile October 28, 2016 9:07 am

What you Need to Know About Email Marketing for Mobile

It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. ...

How to Reduce Your Media Spend & Achieve Better Results October 13, 2016 10:58 am

How to Reduce Your Media Spend & Achieve Better Results

Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previ ...

Digital Marketing Lessons To Be Learnt From Donald Trump August 31, 2016 10:02 am

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fasci ...

How to avoid digital dead ends March 11, 2016 3:57 pm

How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to ...

The Decline and Fall of Free-to-Air TV August 28, 2015 3:12 pm

The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymor ...

How to Avoid an Ashley Madison Type Disaster August 26, 2015 12:11 pm

How to Avoid an Ashley Madison Type Disaster

1. Don’t cheat on your spouse / partner. 2. If you choose to ignore point 1, don’t explore your ‘opportunities’ online where e ...

The Only Way to Make Money from Social Media August 25, 2015 5:18 pm

The Only Way to Make Money from Social Media

If I had a buck for every time I was asked “How can I make money from social media?” I wouldn’t have to write posts about making a b ...