Fry’s owns Sam Kekovich

When it comes to viral content, a clever parody works wonders�

Most people are familiar with Sam Kekovich, Australia�s �Lambassador�, and his rant-style TV commercials promoting the meat.

Well, in a stroke of viral marketing genius, Fry�s Vegetarian released an Australia Day parody of the lamb advertisements on YouTube. With over 25,000 views in less than a week, the video is not only clever, but very funny. Take a look…


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