Getting it Wrong Goes Viral

According to Dale Carnegie, author of the classic book �How to Win Friends and Influence People� a person�s name is the sweetest sound in any language.

It goes a long way to explaining why this video about a so-called Starbucks barista writing customers� names incorrectly on their cups has gone viral. Over 8,000,000 views and counting reinforce the old (well internet old) maxim, that to go viral online you need to be very funny, rude or quirky. Or a combination of all three.

Add in a dash of social media and BOOM: a viral sensation!

Now if only we could do the same with our latest 30 second TVC on spark plugs! My wife thinks it�s really entertaining��


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Peter Applebaum

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