Going Gaga

March 7, 2012 11:24 am

20 million twitter followers and counting, but it seems the Lady’s got her priorities straight 

It’s official – Lady Gaga is the first tweeter to attract over 20 million users (20,204,858, to be precise, at time of writing).

According to Twitaholic, the top 10 list is as follows:

  1. Lady Gaga – 20m+
  2. Justin Bieber – 18,124,878
  3. Katy Perry – 15,755,714
  4. Shakira – 14,577,201
  5. Rihanna – 14,507,696
  6. Kim Kardashian – 13,650,256
  7. Britney Spears – 13,631,396
  8. Barack Obama – 12,845,709
  9. Taylor Swift – 11,480,279
  10. Selena Gomez – 10,738,718

Cumulatively, that gives these 10 individuals almost exactly as many followers as there are people in Japan, the 10th most populated country on the planet. And have you noticed what they all have in common? Yep, they are all entertainers (with the obvious exception of Barack Obama, who is apparently a politician of some sort, and Kim Kardashian, who is just entertainingly awful).

So it seems that getting your content out there through social media syndication is helped enormously if you have released a few hit songs and have a gift for self-publicity and understand how to market the hell out of yourself.

Using online and social media content to make a difference

But what actually sets Lady Gaga apart from her fellow twitter superstars is that she understands the power of celebrity – and how she can use that power to create content that actually makes a positive difference to the world.

Just over a week ago, she tweeted: ‘I’m so excited to launch the BORN THIS WAY FOUNDATION at Harvard with my mom tomorrow…’

This foundation was established in 2011 to ‘empower youth’ and ‘to foster a more accepting society, where differences are embraced and individuality is celebrated. The Foundation is dedicated to creating a safe community that helps connect young people with the skills and opportunities they need to build a braver, kinder world.’

It is easy to be cynical about a celebrity-obsessed world in which important messages are lost in 140-character-long expressions of banality, but love or hate her music, admire or abhor her dress sense, at least Lady Gaga recognises that the old adage of ‘with power comes responsibility’ not only still applies today but can be used to help others.

Here’s the Lady herself (introduced by Oprah no less!) giving a speech at the foundation’s launch.

And here’s to the next 20 million followers…


The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.



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