Gunfight at the Content Corral

The good, the bad and the ugly of content marketing


If a picture can speak a thousand words, then a short film clip has got to be worth several million � especially a film clip that references a pop culture icon and gets the content marketing message across while doing it.

This pastiche of the classic shoot-out in the classic Clint Eastwood film The Good, The Bad And The Ugly neatly encapsulates the dos and don�ts of content marketing, from making sure the content on your site is �good, relevant and interesting� and keeps the user experience enjoyable (do) to making videos on an iPhone in an effort to save a buck or two (a very ugly don�t)!

It�s also a video that practices what it preaches � being content that entertains and informs.


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