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Gunfight at the Content Corral

The good, the bad and the ugly of content marketing


If a picture can speak a thousand words, then a short film clip has got to be worth several million – especially a film clip that references a pop culture icon and gets the content marketing message across while doing it.

This pastiche of the classic shoot-out in the classic Clint Eastwood film The Good, The Bad And The Ugly neatly encapsulates the dos and don’ts of content marketing, from making sure the content on your site is ‘good, relevant and interesting’ and keeps the user experience enjoyable (do) to making videos on an iPhone in an effort to save a buck or two (a very ugly don’t)!

It’s also a video that practices what it preaches – being content that entertains and informs.


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