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History repeats

The new online content meme taking the Internet by storm looks awfully familiar – and familiarly awful…

As regular readers know, we love a good meme here at The Message. From Angie’s leg to ‘ridiculously photogenic guy’, Hillary Clinton’s texts to mass Tupac sightings, we’ve seen, shown and smiled at a fair few examples of viral content.

In fact, we’d go so far to say that these memes act as visual summaries of the whole darn Internet (and, since we seem to be heading down a particularly philosophical path, of life itself) in that some of them are good, some of them are average and some of them are just plain bad. And some of them are downright awful.

Like this…

The ‘floating inspectors’ was brought to the world’s attention by Time magazine and has since gone viral, with the Photoshop botch-job originally appearing on a Chinese government website announcing the completion of a landscaping project. The doctored image was inserted to show government officials ‘inspecting’ the finished work – presumably to let the good people of Yuhang Province think their government checks up on everything.

Time reported that ‘the sheer awfulness of the work… met a mixture of indignation and amusement among Chinese netizens’.

But the real kicker in this story is that this isn’t the first time this has happened. Last year, the Chinese government sparked a similar Internet meme when it released this image of yet more floating officials…

Which means Beijing either needs to learn from its mistakes or hire better Photoshop manipulators. Or that the flight/fight scenes in Crouching Tiger, Hidden Dragon weren’t quite so fanciful after all.


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