Instagram Joins the Video-posting Trend

August 26, 2013 9:17 am

What do you call today’s generation? Generation X? Y? Gen Z? The generation of total narcism? The “Me” generation? While there may be some debate as to what this generation should be called, one thing is for sure – it will be something that hints on how self-consumed today’s youth are.

 

Not to put the young ones down ‘cause they may still be the future of “yesterday’s dream”, but it’s almost a no brainer that today’s youth love themselves… a little too much. Just think of everything that social media has been producing. Think of all the “selfies”, the tweets about what they’re eating, Facebook posts about what they’re doing – everything is all about them.

However, as to how and why we should address this issue is a whole different topic. One thing is for sure, this attitude of the youth is a great social media marketing opportunity.

There’s a range of social media platforms for your brand to take advantage of, and one of the newest additions to that is Instagram video.

Yes, you heard that right! The phenomenal image sharing website now allows its users to post short video clips.

“Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram,” Instagram wrote on its official blog. “Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories.”

Now that you know can optimise the use of this new feature to best of your brand, here are a few things you should learn about this new communication platform:

•    You can only post short clips.  If you’re planning to post a movie’s length of video, Youtube is your best bet. But if you just want to capture a short but meaningful clip, Instagram can help your customer engagement.

“We’re excited to see what the community will bring to video, whether it’s your local cafe showing you how they made your latte this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes,” Instagram noted on its blog.

–    Video filters are also available. Instagram has been a constant part of the any site’s “Best Photo Editing App” list. Since its release in 2010, it has been known for its image filters that help make any boring photo look awesome. Now, it brings this feature to its video-sharing feature as well.

“You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image, so your videos are beautiful even when they’re not playing.”

–    It offers a unique “Cinema Feature”.  Apple users will enjoy an exclusive Instagram Video feature that allows video stabilization.

“If you’re taking videos on the go, you might find that they’re a little shaky. For iPhone 4S and iPhone 5, we’ve built a Cinema feature that lets you stabilize your video after you take it.”

 

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