Tick Yes Blog

Is this the secret to viral content?

Want to know how to make your content go viral? Inducing fleeting panic is one answer

Imagine this scenario… You’re on a low-key date to the movies. You’ve got your popcorn, overpriced soft drinks in hand and the girl you want to impress on your arm when… you turn enter the cinema to find every seat bar yours packed full of mean-looking biker. That’s exactly the situation the folks at Carlsberg crafted for their new viral video campaign that has now clocked up almost 10 million YouTube hits! Check out the reactions of the unassuming couples…


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