‘Jessica Rabbit on steroids’

Is this the most OTT sports commentary ever?

Sports commentators, almost by definition, have to be able to offer up a fine line in hyperbole. In an effort to sum up the action, adjectives tumble from tongues in a cavalcade of descriptive frenzy. Done well, it can be a thing of content beauty. Done not so well, it sounds a little like this commentary from Roy Hudson…

We at The Message are happy to acknowledge that Cristiano Ronaldo is a fine footballer, but ‘a wet dream of orgasmic proportions’ is gilding the lily a touch � and a fine example of how not to overdo things when content marketing.


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