Paul McCartney�s latest video features celebrity sign language stuff-ups
You�ve got to hand it to Paul McCartney. After 50 years in the biz, the ex-Beatle is still trying to be innovative. Only trouble is, attempts at innovation always run the risk of backfiring…
The video for Sir Paul�s latest song, My Valentine, has been directed by Macca himself and features Hollywood superstars Natalie Portman and Johnny Depp using sign language to �translate� the song for deaf viewers.
It�s a move that has drawn approval from the British Deaf Association (BDA), whose spokesperson said: �It�s great that famous people such as Johnny Depp and Natalie Portman are highlighting the use of sign language. Their use of it is a more poetic expression.�
But poetic as it may be, the actors� accuracy has left a little to be desired, with Portman apparently signing �tampon� instead of �appear� and Depp signing �enemy� instead of �valentine�.
�The sign for tampon does seem to come up from both Johnny and Natalie, which causes some confusion, especially as American and British sign languages are different,� added the BDA spokesperson. �It would have been nice if genuine deaf people had been used. But it�s still great.�
The Message is all in favour of trying something new when it comes to content creation, but this whole issue does demonstrate the importance of making sure your content does � and says � what you intend it to do. Otherwise, the results for content marketers could be disastrous.
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