Archive for Category: "News & Views"

Don’t Forget to Pat the Dog November 17, 2016 12:17 pm

Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what ...

The Stupidity of Silence November 14, 2016 3:16 pm

The Stupidity of Silence

It always astounds me when people in business don't follow-up with a simple thank you email or even a note - when was the last time you received a han ...

Digital Marketing Lessons To Be Learnt From Donald Trump August 31, 2016 10:02 am

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fasci ...

Chris Rock’s Oscars Lessons for Marketers March 1, 2016 2:15 pm

Chris Rock’s Oscars Lessons for Marketers

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You ...

Surreal Reality TV January 15, 2016 11:31 am

Surreal Reality TV

Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an o ...

The One Immutable Law of Selling January 12, 2016 1:28 pm

The One Immutable Law of Selling

If you haven’t read Al Ries & Jack Trout’s ’22 Immutable Laws of Marketing’ do your 2016 a favour and do so. It pinpoints the ...

Has it Been That Long? November 26, 2015 12:26 pm

Has it Been That Long?

Hello. Anyone there? The last time I uploaded a post was in August. Seriously. That long ago. Do you remember what you were doing in August? Me eithe ...

The Decline and Fall of Free-to-Air TV August 28, 2015 3:12 pm

The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymor ...

How to Avoid an Ashley Madison Type Disaster August 26, 2015 12:11 pm

How to Avoid an Ashley Madison Type Disaster

1. Don’t cheat on your spouse / partner. 2. If you choose to ignore point 1, don’t explore your ‘opportunities’ online where e ...