Tick Yes Blog

Category - News & Views

Tick Yes Blog > News & Views

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...

Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our...

The Stupidity of Silence

It always astounds me when people in business don't follow-up with a simple thank you email or even a note - when was the last time you received a handwritten thank you note? - after we've had some type of interaction.

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old...

Chris Rock’s Oscars Lessons for Marketers

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s...

Surreal Reality TV

Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an original talent who had a profound impact on much of the culture of the 70’s and 80’s. Contrast the...

The One Immutable Law of Selling

If you haven’t read Al Ries & Jack Trout’s ’22 Immutable Laws of Marketing’ do your 2016 a favour and do so. It pinpoints the art and science of marketing better than any other book I’ve read. So if marketing needs 22 laws to...

Has it Been That Long?

Hello. Anyone there? The last time I uploaded a post was in August. Seriously. That long ago. Do you remember what you were doing in August? Me either. What more can I say other than “I have failed you!” You have gone Tick Yes blog-less for almost...

The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymore, right? Wrong. FTA, of course is not finished. It merely has had a bit of a turn and is having a...

How to Avoid an Ashley Madison Type Disaster

1. Don’t cheat on your spouse / partner. 2. If you choose to ignore point 1, don’t explore your ‘opportunities’ online where everything you do leaves a trail. 3. If you choose to ignore points 1 and 2, call a good lawyer...