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Category - News & Views

Tick Yes Blog > News & Views

Is My Smartwatch too Smart For Me?

Ok, confession time: I’m not 21. Or 25. Or… well, you get the picture. Even though I’m not a ‘millennial’ (whatever happened to Gen Y?) I do love digital technology and the brilliance of how it can help us do today what...

Sampling Campaigns Should Give and Take

Everyone loves free stuff. It’s the ultimate win for Joe and Jane Public. Particularly when what we want and like is being given away without us having to pay for it. The whole sampling industry is predicated on this fundamental aspect of...

Serious Numbers

This week we achieved an incredible milestone. Our humble musings about all things digital, marketing and heck, life as we know it clicked over to a zero number of reads; lots of zeros in fact. Since ‘The Message’ was launched in 2011...

Too Many Brands, Not Enough Money

Shock horror. Major retailer Myer has announced that it’s cutting 100 brands to make way for ‘new’ brands. This follows arch rival David Jones’ earlier decision to also axe 180 brands. It’s all about rationalisation...

Context Marketing

Last week I binge watched a new ABC TV series called Glitch. While it’s an Australian series to proud of, most noteworthy is the fact that viewers have been given the choice as to how they view the show. Traditional viewers can watch the...

Is Your Company Ready for iOS 9?

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the qualities of previous operating...

An Unmitigated Disaster

Australians have a reputation for being laconic and laid back. There’s not much that we universally take terribly seriously. ANZAC Day is the exception. We’re proud of the diggers who have fought and died in wars, often under the flag of...

DON’T Send Flowers (If You Want to Keep a Customer).

We all love added value. Unexpected treats work big time. Well, most of the time. The following tale of woe falls into the category of ‘don’t do this at home’. In fact, doing it at home is fine; it’s when it happens at work that it becomes...

The Impact Digital Readiness can have on Your Career

For organisations, money solves lots of problems. Glittering office blocks, sumptuous ad campaigns and offices dotted around the world are testament to that. But there’s one problem money doesn’t solve, and that’s lack of intent. Without the will or...

Does Your Brand Have Charisma?

Silly question. Of course it doesn’t. If it did, you wouldn’t be reading this. You’d be luxuriating in your Lake Como villa sipping on your Nespresso coffee with George Clooney. Now Nespresso, there’s a brand with charisma, right? Well, no, not...