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When the Social Media Circus Leaves Town

March 7, 2016 10:50 am Comments Off on When the Social Media Circus Leaves Town

David Bowie died almost two months ago. Soon after, we posted about the tawdry British reality TV show making money from his ex-wife’s reactions. Inevitably, her presence on the show at the time and her response to the news created a social media firestorm. Focus, of course has moved on to the latest deaths, tragedies, political intrigues and sporting victories / defeats. But it’s worth pondering the enduring impact that not being news has on the people who were previously at the centre of […]

Chris Rock’s Oscars Lessons for Marketers

March 1, 2016 2:15 pm Comments Off on Chris Rock’s Oscars Lessons for Marketers

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s jarring to refer to someone’s skin colour or any other personal feature when judging work they’ve just completed. Of course, it’s also completely irrelevant. But let’s back up a bit. This year’s Oscars were all about race. After the nominations were announced in January there […]

The Shock of the (Digital Healthcare) New

February 26, 2016 10:10 am Comments Off on The Shock of the (Digital Healthcare) New

We love digital healthcare. We’ve been providing digital solutions for healthcare marketers since 2001 and continue to be delighted by the results that can be achieved.   But it has never been easy. Far too often the organisation and it’s highly cautious, process-focused approach cruels any chance for our passionate clients to realise our mutually crafted vision for their brand/s. The clients who have been able to navigate through the internal roadblocks have achieved some excellent, measurable results.   Hopefully, […]

Surreal Reality TV

January 15, 2016 11:31 am Comments Off on Surreal Reality TV

Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an original talent who had a profound impact on much of the culture of the 70’s and 80’s. Contrast the outpouring of love and nostalgia we’re now seeing due to Bowie’s passing with what’s happening on UK’s Celebrity Big Brother. By sheer coincidence, Bowie’s ex-wife Angie is currently a ‘resident’ […]

The One Immutable Law of Selling

January 12, 2016 1:28 pm Comments Off on The One Immutable Law of Selling

If you haven’t read Al Ries & Jack Trout’s ’22 Immutable Laws of Marketing’ do your 2016 a favour and do so. It pinpoints the art and science of marketing better than any other book I’ve read. So if marketing needs 22 laws to sum up its undoubted power, how about the other side of the commercial coin? How many laws does it take to encapsulate selling? Of course there’s no shortage of books, courses and websites devoted to answering […]

Has it Been That Long?

November 26, 2015 12:26 pm Comments Off on Has it Been That Long?

Hello. Anyone there? The last time I uploaded a post was in August. Seriously. That long ago. Do you remember what you were doing in August? Me either. What more can I say other than “I have failed you!” You have gone Tick Yes blog-less for almost three months. Inexcusable. Of course there are 500+ previous posts that you can access any time for your consuming pleasure, day or night, we never close. Then there’s also the small matter of 260 […]

The Decline and Fall of Free-to-Air TV

August 28, 2015 3:12 pm Comments Off on The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymore, right? Wrong. FTA, of course is not finished. It merely has had a bit of a turn and is having a lie down. It will be back bigger than ever, right? Wrong. Once the staple evening and weekend fare of every self-respecting baby boomer and Gen X’er, television is no longer our ‘electronic hearth’. We have plenty of other glass […]

How to Avoid an Ashley Madison Type Disaster

August 26, 2015 12:11 pm Comments Off on How to Avoid an Ashley Madison Type Disaster

1. Don’t cheat on your spouse / partner. 2. If you choose to ignore point 1, don’t explore your ‘opportunities’ online where everything you do leaves a trail. 3. If you choose to ignore points 1 and 2, call a good lawyer. You’ll need one.   The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.  

The Only Way to Make Money from Social Media

August 25, 2015 5:18 pm Comments Off on The Only Way to Make Money from Social Media

If I had a buck for every time I was asked “How can I make money from social media?” I wouldn’t have to write posts about making a buck from social media. The problem is not with social media itself. No platform worth its cyber-salt ever claimed that you’d make millions by posting, uploading or liking social media content. Oh, I know, I know. How about Oreos, Dell, Coca-Cola, Old Spice, Kim Kardashian etc you ask. And I’d answer “Yes, […]

Patience Makes Perfect Content

August 21, 2015 5:20 pm Comments Off on Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like turtle doves. Easy peasy. Content marketing, on the other hand is far more, sniff sniff  sophisticated. It takes flair and skill and the ability to craft THE perfect message (The Message…catchy) and to then distribute it in a way and in places that […]