Tick Yes Blog

How to Choose the Right Social Media Platform

Whether you’re running a bricks and mortar store, a large corporate, or a start-up in the digital space, social media offers universal benefits for every business. Initially seen as a gateway to connect with...

Australia’s Evolving Relationship With Digital Marketing

It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a...

Why Your Brand Needs a Podcast

Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of...

The Importance of Colour in Digital Marketing

Did you know that the colour scheme of your website could be the deciding factor for converting leads and increasing sales? Colour is an influential but often underestimated feature of digital marketing...

The Power of Personalised Content

With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use...

Digital Marketing

What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so...

Content Marketing

Serving the “NEXT!” Generation

After only 17 months in power, there was an internal party challenge to Australian Prime Minister Tony Abbott yesterday. No big deal you might say; politics can be bruising. Brutality and survival of the fittest is what you can expect on a quiet day...

Marketing Content the Right Way

At Tick Yes, we’re marketers first and content creators second. If you’re looking to achieve commercial objectives by leveraging blog posts, articles, White papers, social media updates, videos or infographics THAT’S the way you...

Free Everything

Everyone loves free. Free beer, free love, free samples; it gets our attention and it appeals to our desire to nab a bargain and be a winner. Then there’s the “I deserve this!” inner voice that says that while you may not need what’s being given...

Getting it Wrong Goes Viral

According to Dale Carnegie, author of the classic book ‘How to Win Friends and Influence People’ a person’s name is the sweetest sound in any language. It goes a long way to explaining why this video about a so-called Starbucks barista writing...

Social Media

Latest Social Media Stats for Marketing

We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones.

Twitter shows Companies how NOT to use Twitter

It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. Just last month, that company was Twitter themselves. Twitter shares fell drastically after...

Infographic: Social Media: What Are You Afraid Of?

Many organisations have either thrown social media into the ‘too hard’ basket or they’re doing it poorly. Often it’s the youngest member of the marketing team “who’s always on Instagram” who gets appointed...

Pinterest: The Most Underrated Advertising Platform

By Megan Ritter As Pinterest gets ever closer to launching its much anticipated “Promoted Pins” campaign, the spotlight has finally turned to one of the most underrated advertising platforms on the web. If you aren’t yet using Pinterest to boost...

Email Marketing

Is this the future of email?

Sorting through the email inbox can be tedious, but all that could be about to change… Are we entering a new age of innovation? One that changes the focus from opening as many streams of communication as possible to one intent on streamlining all...

News & Views

Chris Rock’s Oscars Lessons for Marketers

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s...

Surreal Reality TV

Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an original talent who had a profound impact on much of the culture of the 70’s and 80’s. Contrast the...

The One Immutable Law of Selling

If you haven’t read Al Ries & Jack Trout’s ’22 Immutable Laws of Marketing’ do your 2016 a favour and do so. It pinpoints the art and science of marketing better than any other book I’ve read. So if marketing needs 22 laws to...

Has it Been That Long?

Hello. Anyone there? The last time I uploaded a post was in August. Seriously. That long ago. Do you remember what you were doing in August? Me either. What more can I say other than “I have failed you!” You have gone Tick Yes blog-less for almost...