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How to Reduce Your Media Spend & Achieve Better Results

October 13, 2016 10:58 am Comments Off on How to Reduce Your Media Spend & Achieve Better Results

Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand. By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend. […]

Why Email Marketing Runs Rings Around Social Media

September 6, 2016 8:13 am Comments Off on Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE! What’s going on? As a team that works with email marketing every day, we believe quality engagement and sales leads can still be generated through email. As long as it’s done well, of course. I know what you’re thinking, […]

Digital Marketing Lessons To Be Learnt From Donald Trump

August 31, 2016 10:02 am Comments Off on Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far. So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign. Know Your Audience Contrary to the opinion […]

How to avoid digital dead ends

March 11, 2016 3:57 pm Comments Off on How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so often follow the actual signs instead of reading the signs around them. Because we humans are inherently disengaged, conflicted or uncertain as to what we should do in many situations, we’re attracted to people and things […]

When the Social Media Circus Leaves Town

March 7, 2016 10:50 am Comments Off on When the Social Media Circus Leaves Town

David Bowie died almost two months ago. Soon after, we posted about the tawdry British reality TV show making money from his ex-wife’s reactions. Inevitably, her presence on the show at the time and her response to the news created a social media firestorm. Focus, of course has moved on to the latest deaths, tragedies, political intrigues and sporting victories / defeats. But it’s worth pondering the enduring impact that not being news has on the people who were previously at the centre of […]

Chris Rock’s Oscars Lessons for Marketers

March 1, 2016 2:15 pm Comments Off on Chris Rock’s Oscars Lessons for Marketers

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s jarring to refer to someone’s skin colour or any other personal feature when judging work they’ve just completed. Of course, it’s also completely irrelevant. But let’s back up a bit. This year’s Oscars were all about race. After the nominations were announced in January there […]

The Shock of the (Digital Healthcare) New

February 26, 2016 10:10 am Comments Off on The Shock of the (Digital Healthcare) New

We love digital healthcare. We’ve been providing digital solutions for healthcare marketers since 2001 and continue to be delighted by the results that can be achieved.   But it has never been easy. Far too often the organisation and its highly cautious, process-focused approach cruels any chance for our passionate clients to realise our mutually crafted vision for their brand/s. The clients who have been able to navigate through the internal roadblocks have achieved some excellent, measurable results.   Hopefully, […]

Surreal Reality TV

January 15, 2016 11:31 am Comments Off on Surreal Reality TV

Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an original talent who had a profound impact on much of the culture of the 70’s and 80’s. Contrast the outpouring of love and nostalgia we’re now seeing due to Bowie’s passing with what’s happening on UK’s Celebrity Big Brother. By sheer coincidence, Bowie’s ex-wife Angie is currently a ‘resident’ […]

The One Immutable Law of Selling

January 12, 2016 1:28 pm Comments Off on The One Immutable Law of Selling

If you haven’t read Al Ries & Jack Trout’s ’22 Immutable Laws of Marketing’ do your 2016 a favour and do so. It pinpoints the art and science of marketing better than any other book I’ve read. So if marketing needs 22 laws to sum up its undoubted power, how about the other side of the commercial coin? How many laws does it take to encapsulate selling? Of course there’s no shortage of books, courses and websites devoted to answering […]

Has it Been That Long?

November 26, 2015 12:26 pm Comments Off on Has it Been That Long?

Hello. Anyone there? The last time I uploaded a post was in August. Seriously. That long ago. Do you remember what you were doing in August? Me either. What more can I say other than “I have failed you!” You have gone Tick Yes blog-less for almost three months. Inexcusable. Of course there are 500+ previous posts that you can access any time for your consuming pleasure, day or night, we never close. Then there’s also the small matter of 260 […]