Tick Yes Blog

Australia’s Evolving Relationship With Digital Marketing

It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a...

Why Your Brand Needs a Podcast

Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of...

The Power of Personalised Content

With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use...

The Latest Social Media Fails

There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they...

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But...

News & Views

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...

Your Biggest Digital Marketing Opportunities in 2017

We did it: we made it one more rotation around the sun, which means that it’s time for annual industry predictions roundups. We’re most interested in what we can expect as digital marketers, and what will make brands the most successful at growing...

Digital Marketing

What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so...

Email Marketing

Is this the future of email?

Sorting through the email inbox can be tedious, but all that could be about to change… Are we entering a new age of innovation? One that changes the focus from opening as many streams of communication as possible to one intent on streamlining all...

Content Marketing

Serving the “NEXT!” Generation

After only 17 months in power, there was an internal party challenge to Australian Prime Minister Tony Abbott yesterday. No big deal you might say; politics can be bruising. Brutality and survival of the fittest is what you can expect on a quiet day...

Marketing Content the Right Way

At Tick Yes, we’re marketers first and content creators second. If you’re looking to achieve commercial objectives by leveraging blog posts, articles, White papers, social media updates, videos or infographics THAT’S the way you...

Free Everything

Everyone loves free. Free beer, free love, free samples; it gets our attention and it appeals to our desire to nab a bargain and be a winner. Then there’s the “I deserve this!” inner voice that says that while you may not need what’s being given...

Getting it Wrong Goes Viral

According to Dale Carnegie, author of the classic book ‘How to Win Friends and Influence People’ a person’s name is the sweetest sound in any language. It goes a long way to explaining why this video about a so-called Starbucks barista writing...

Social Media

Twitter shows Companies how NOT to use Twitter

It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. Just last month, that company was Twitter themselves. Twitter shares fell drastically after...

Infographic: Social Media: What Are You Afraid Of?

Many organisations have either thrown social media into the ‘too hard’ basket or they’re doing it poorly. Often it’s the youngest member of the marketing team “who’s always on Instagram” who gets appointed...

Pinterest: The Most Underrated Advertising Platform

By Megan Ritter As Pinterest gets ever closer to launching its much anticipated “Promoted Pins” campaign, the spotlight has finally turned to one of the most underrated advertising platforms on the web. If you aren’t yet using Pinterest to boost...

The Essentials of Social Media Marketing

The devil is in the detail when it comes to social media marketing. In developing a consistent social media plan, it is a must that you put your heart in the detail. Every small mistake can become a big one and may risk you losing everything you...