Content providers and marketers take note: the future of digital content lies in the palm of everyone’s hand
The findings show that by June 2011, over four million people over the age of 14 accessed the Internet through their mobile phone, with over a third of all Australian mobile users owning an iPhone or Android model, and 58% owning a 3G phone.
The report found that social media like Facebook and Twitter were the leading reasons for people to go online through their mobile phones, with bill-paying a close second – over 750,000 Australians used their mobile devices to pay bills in June.
With 72% of smartphone users downloading apps between September 2010 and April 2011, the world of mobile content development is only just getting started.
Total world domination? There’s an app for that…
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