Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.
Smartphone Subscription and Video Content
According to a report by Reuters, the number of smartphone subscribers in the world could multiply by four times in the next five years. Ericcson, the world’s largest mobile network equipment supplier, also notes that because of the growth in users, mobile networks will also experience an incredible increase in data usage.
Smartphone users will increase dramatically due to the continuous campaigns and advertisements about new technologies being made available to the public. Ericcson notes that from 2012’s 1.5 billion, subscribers in the world will reach 4.5 billion in 2018. This figure is also greater than the company’s 3.3 billion forecast last year.
Just as well, because of the close relationship between smartphones and the Internet, mobile data is expected to shoot up as well. Ericcson, who is also a leading supplier of high speed networks, notes that data traffic will also multiply by as much as 12 times in 2018. This will also push mobile networks to invest on high-speed Internet systems if they want customer retention.
According to the report, one of the leading reasons for the growth in mobile data usage is because of the online video content that is made available to portable devices users. Nowadays, people can watch movies and even TV on their smartphones and tablets.
“Video makes up the largest segment of data traffic in networks, and it is expected to grow around 60% annually up until the end of 2018,” Ericsson told Reuters.
Reuters also noted that so far, data traffic has already doubled from the first quarter of 2012 compared to the same period this year.
What does this mean for the Business sector?
While this news can be interesting for the common consumer, it could be the biggest light bulb for you and your business. Acknowledging that the Internet is the future, your brand or service can take advantage of mobile marketing that are pressed into mobile websites and applications.
Also, since smartphone subscribers often use their devices to check their emails, or even have their mails “pushed” into their phones, your brand can take this opportunity to utilize email marketing. Just imagine the global reach you will have if you take advantage of this digital marketing strategy.
Ericcson admits that it is investing heavily on video technology to utilise the growth in this market. And just like Ericcson, you can also take advantage of this opportunity to grow your brand and your revenue.
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