Social Media Advertising on the Rise

June 14, 2013 12:05 pm

Companies are now realising they can use social media to their advantage when it comes to business.

 

One such aspect is advertising. This goes double for small companies that cannot rival big ones when it comes to widespread advertising campaigns, and by the look of things, advertising with social media is just picking up.

By the numbers

Global revenue for social networks was estimated at $7.7 billion last year.  It is estimated to hit $10.2 billion this year and $11.8 billion next year.  This year 64% of advertisers are expected to increase their social media budget, in the US alone this figure is estimated at $4.1 billion.

Of a number of business owners recently surveyed, 97% said they are currently using social media to advertise.  The numbers are lower for small businesses, with only 66% saying they are advertising with online platforms.

“It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals and even to make purchases,” Joel Hughes, senior vice president of strategy and corporate development at Constant Contact told Fox Business.

There are still those who feel social media should stick with relationships and be kept away from business.  The remaining 34% of small business surveyed said they have plans to turn to social media as part of their business strategy.

“Generally speaking, small business owners have very little spare time on their hands, so learning how to use mobile technology for their business is not necessarily tops on their to-do list,” Hughes further explained.

The current undisputed king of social media, Facebook, is taking most of the social media advertising budget with an estimated 57% followed by YouTube and Twitter both sharing 13 percent, Pinterest is at 2% and the remaining 15% shared by other social media.

What social media ads can do

What are the benefits to advertising with social media anyway?  There are several, but the most important one that experts agree on is its ability to target specific audiences.  Unlike traditional print, TV and radio ads where the message is cast across a wide audience, social media sites have information on niches of interest where their users are concerned.  In short, social media agencies can send the right ads to the people with the highest likelihood of interest in these ads.

Mobile marketing to fewer but the right people is more strategically sound than raining a ton of ads on many people who cannot relate to or have no particular interest whatsoever for that product.

Here are some of the most watched ads on YouTube last month.

Nestlé – Learning to share.  A Spanish ad about a boy and his grandfather learning how to compromise and sharing everything from the TV to food at the table.

Sauza Tequila – Make it with a lifeguard.  So what does being a lifeguard have to do with tequila?  Nothing really, it’s just the fireman of the last tequila ad posing as a lifeguard and telling us how awesome that tequila is.

Old Spice – Shower.  Use Old Spice shower bar. It’s so fresh it’s like you never left the shower even after your bath.  Don’t believe me?  Take a look.

Call of Duty Black Ops 2 – The replacers.  Need more time to play CoD BO2?  Two guys have been sent by “mutual friends” to take over your daily life so you can have more game time.  The things these two end up doing are hilarious.

Pepsi – Mirrors.  Beyoncé rehearses for a gig then takes a Pepsi break, only to be joined by different concert personas of herself in each of the mirrors she has been practicing in front of.

Dove – Real beauty sketches.  An artist sits down to draw some women he never sees, only working by their description of themselves. Then other people are called in to describe same said women for another drawing. The drawings are then placed side-by-side. Reactions of said women are priceless.

 

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

 

Read more...

  • News & Views Don’t Forget to Pat the Dog

    Don’t Forget to Pat the Dog

    A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our house at the moment. Part of the process is interviewing real estate agents. Theirs is an incredibly competitive business where all they’re offering is reputation and the perceived ability to persuade people to buy. The first agent who came […]

    Read more →
  • Content Marketing How to Make Your Content Actionable

    How to Make Your Content Actionable

    Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and then to elevate that relationship to the next level i.e. for them to become a customer. So, how do you make your content actionable? Most importantly, you must give the reader, viewer or listener a sense of how they […]

    Read more →
  • News & Views The Stupidity of Silence

    The Stupidity of Silence

    It always astounds me when people in business don’t follow-up with a simple thank you email or even a note – when was the last time you received a handwritten thank you note? – after we’ve had some type of interaction.

    Read more →
  • Email Marketing Features What you Need to Know About Email Marketing for Mobile

    What you Need to Know About Email Marketing for Mobile

    It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The following statistics come from all corners of the globe, and from many different industries. While they keep changing everyday, some are quite shocking. Here’s a brief description of everything you need to know about the power of email […]

    Read more →
  • Digital Marketing Features How to Reduce Your Media Spend & Achieve Better Results

    How to Reduce Your Media Spend & Achieve Better Results

    Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand. By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend. […]

    Read more →
  • Features News & Views Digital Marketing Lessons To Be Learnt From Donald Trump

    Digital Marketing Lessons To Be Learnt From Donald Trump

    Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far. So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign. Know Your Audience Contrary to the opinion […]

    Read more →
  • Digital Marketing Features How to avoid digital dead ends

    How to avoid digital dead ends

    Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so often follow the actual signs instead of reading the signs around them. Because we humans are inherently disengaged, conflicted or uncertain as to what we should do in many situations, we’re attracted to people and things […]

    Read more →
  • Social Media When the Social Media Circus Leaves Town

    When the Social Media Circus Leaves Town

    David Bowie died almost two months ago. Soon after, we posted about the tawdry British reality TV show making money from his ex-wife’s reactions. Inevitably, her presence on the show at the time and her response to the news created a social media firestorm. Focus, of course has moved on to the latest deaths, tragedies, political intrigues and sporting victories / defeats. But it’s worth pondering the enduring impact that not being news has on the people who were previously at the centre of […]

    Read more →
  • Entertainment News & Views Chris Rock’s Oscars Lessons for Marketers

    Chris Rock’s Oscars Lessons for Marketers

    Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s jarring to refer to someone’s skin colour or any other personal feature when judging work they’ve just completed. Of course, it’s also completely irrelevant. But let’s back up a bit. This year’s Oscars were all about race. After the nominations were announced in January there […]

    Read more →
  • Entertainment News & Views Surreal Reality TV

    Surreal Reality TV

    Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an original talent who had a profound impact on much of the culture of the 70’s and 80’s. Contrast the outpouring of love and nostalgia we’re now seeing due to Bowie’s passing with what’s happening on UK’s Celebrity Big Brother. By sheer coincidence, Bowie’s ex-wife Angie is currently a ‘resident’ […]

    Read more →