If you are the CEO of your own company or at least a senior executive, you should know how valuable social media training can be. There is no doubt that social media marketing has become one of the most powerful forms of digital marketing strategies. Success does come to those who choose to incorporate various social media platforms with their traditional marketing campaigns. And yet despite the call for management to learn more about how it’s done, there are still a lot of them who dismiss it as just another fad. Sadly, these are the brands that usually screw up their digital and social media campaigns.
Social media training can give your staff the skills to become effective marketers and efficient users of your own social media pages. Here are some things you can do to ensure all the hard work that your social media team has put in, is worth it.
• Choose the holidays you participate in. Not all holidays are to be celebrated. Some of them, like Australia’s Anzac Day or the tragedy of 9/11 are meant to be remembered and respected. Brand participation should be avoided at all costs.
• Pick the forums you join. Content marketing is a good means of sharing the top reasons why people should choose your brand, no matter what goods or services you provide. However, it’s best to refrain from joining forums and discussions online that may be about your brand or that of your competitor. You don’t need to justify why your services or products are the best, leave it to us, as consumers, to decide for ourselves.
• When you do something wrong online, just say sorry. Forgiveness is hard to give to those who don’t recognise their mistakes. Mistakes made online should be recognised, dealt with and then hopefully, forgotten. An apology for an inappropriate email, post or picture would be greatly understood by your beloved followers. After all, they chose to follow you for a reason.
• Always stay up to date. Being online is great and all, but if you do not keep your skills and Intel up to date, you will fall behind, and fast. The social media scene is especially fickel and constantly changing, once you think you are a master of Facebook marketing, there will be new features, algorithms and 3 new social networks that attracts more people.
Social media training, despite a very busy schedule, can make a difference. A boss who continues to improve himself through all types of training is a boss that his employees will surely look up to.
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