The devil is in the detail when it comes to social media marketing. A small mistake can become a big one and may risk you losing everything you have worked so hard for. So how do successful business owners use social media to promote their business...
Recently I reconnected on Facebook with some guys I hadn’t had any contact with for over 30 years. We had been friendly at school but not friends. It’s a strange thing looking at a person’s life, albeit through the distorted lens of social media...
What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm...
I didn’t post on Facebook today. I didn’t upload a photo to Instagram or a video to YouTube. Today, I didn’t exist. That’s what it seems like for those of us who ‘must’ regularly post, tweet, upload, like or comment. One of our 20 something client...
This is your life today. Yesterday it wasn’t. You may have been a male stripper like Channing Tatum, or an illegal base jumper, or a painter in Tahiti. We all have a lot of yesterdays. That’s what memories are for.
Have you seen the movie “Her”? It’s a love story about a lonely writer (Joaquin Phoenix) who falls in love with a highly intelligent (and seemingly human) operating system (voiced by Scarlett Johansson). The movie touches on many current topics such...
These days, you would think not having a website is simply not an option. Surprisingly, however not every company out there has realised that the Internet isn’t just a fad; it’s astounding how many companies are still not online. Having a website...
What does it take to get people to forget about their smartphone for a moment? Mashable’s Sam Laird thought long and hard about this while visiting “South by Southwest Music Conference and Festival” (SXSW) and came to an interesting conclusion; it...
Almost everything you post online is open for public viewing. This should come as no surprise but you wouldn’t believe how often a lack of common sense is the culprit in social media mishaps. Yes, there are numerous examples we could provide: People...
If marketing was easy, then every business would be a success (theoretically speaking). Of course it isn’t easy and businesses spend hours upon hours developing marketing strategies to clearly communicate what they actually want to say...
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