The devil is in the detail when it comes to social media marketing. A small mistake can become a big one and may risk you losing everything you have worked so hard for. So how do successful business owners use social media to promote their business...
Category - Social Media
Frozen Friendships
Recently I reconnected on Facebook with some guys I hadn’t had any contact with for over 30 years. We had been friendly at school but not friends. It’s a strange thing looking at a person’s life, albeit through the distorted lens of social media...
A Star is Tweeting…I Mean Born
What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm...
I Post Therefore I Am
I didn’t post on Facebook today. I didn’t upload a photo to Instagram or a video to YouTube. Today, I didn’t exist. That’s what it seems like for those of us who ‘must’ regularly post, tweet, upload, like or comment. One of our 20 something client...
I Was a Male Stripper; Now I’m Not
This is your life today. Yesterday it wasn’t. You may have been a male stripper like Channing Tatum, or an illegal base jumper, or a painter in Tahiti. We all have a lot of yesterdays. That’s what memories are for.
DeepFace Facebook
Have you seen the movie “Her”? It’s a love story about a lonely writer (Joaquin Phoenix) who falls in love with a highly intelligent (and seemingly human) operating system (voiced by Scarlett Johansson). The movie touches on many current topics such...
The Account Collectors
These days, you would think not having a website is simply not an option. Surprisingly, however not every company out there has realised that the Internet isn’t just a fad; it’s astounding how many companies are still not online. Having a website...
The Anti-Texting Bear
What does it take to get people to forget about their smartphone for a moment? Mashable’s Sam Laird thought long and hard about this while visiting “South by Southwest Music Conference and Festival” (SXSW) and came to an interesting conclusion; it...
What’s in a Social Media Policy?
Almost everything you post online is open for public viewing. This should come as no surprise but you wouldn’t believe how often a lack of common sense is the culprit in social media mishaps. Yes, there are numerous examples we could provide: People...
General Pants + Tinder = Strategic Partnership
If marketing was easy, then every business would be a success (theoretically speaking). Of course it isn’t easy and businesses spend hours upon hours developing marketing strategies to clearly communicate what they actually want to say...