Tick Yes Blog

Category - Social Media

Digital Age = End of Print

 There’s no denying that we live in a world where the Internet is the new everything…
Somehow everything in this world, especially in media, is greatly affected and has a strong relationship with the online world. And while this may be a great gateway into a future where everything is simpler to inquire, acquire and achieve, this could also mean the death of the print industry.

You probably have an iPad, a Kindle, a Nook or something that resembles a rectangular bond paper-size plank which can store your files, documents and even your books.
You probably don’t have a printer because who needs one when you can send and receive everything through an online platform.
You probably don’t read tangible newspapers or books anymore ‘cause that’s “so last decade.”
You probably belong to the digital age. Hello laptops, smartphones and tablets!
Print Media’s Dying Years
The digital age has hit the print industry hard in the past few years.  Statistics have proven that print media – especially newspapers – have dropped in number, market sales and advertising revenue while digital marketing flourishes.  According to Statista.com, in 2011 there were only 1,382 dailies in the U.S. market, a big drop from 1985 when there were 1,676 of these papers.
Just as well, newspaper advertising has also been greatly affected, which could also be why the newspaper companies had to shut down. Content marketing hasn’t been good for print either. The eMarketer reports that by 2016 advertisements on papers will drop by 4 billion from 2011 to just $16.4 billion. Classified ads also hit a big slump, from 2000’s $19.6 billion it fell to just $5 billion in 2011. Recruitment ad posts were also among the most affected. According to the State of the Media, from 2000’s $8.71 billion it dropped to a lousy $740 million in 2011.
Digital age killed Newsweek
In October 2012, Newsweek announced that it will cease printing the news magazine, instead they will continue operation through the Internet. After 80 years of offering America the news on paper, the company decided to stop printing and instead opt for digital means, embracing the truth that print is slowly dying and online communication is the future.
In December 2012, Newsweekly printed its last hard copy magazine. As a tribute to its vintage years, the magazine chose a black and white image of its old New York headquarters as its cover.  But welcoming its internet future, the image was accompanied by a hashtag, #lastprintissue.  Newsweekly’s final print issue became a strong image as it became a representation of the multiple campaigns to bridge the past and the future.
“This is not a conventional magazine, or a hidebound place. It is in that spirit that we’re making our latest, momentous change, embracing a digital medium that all our competitors will one day need to embrace with the same fervor. We are ahead of the curve,” Newsweekly Editor-in-Chief  Tina Brown wrote on her final editor’s note in print.
 
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The Biggest E-Waste Dumping Ground

China is the largest dumping ground for used electronics or E-waste…
 
China is known for a lot of things: for its delicious cuisine, the Great Wall, Kung Fu and martial arts, Yao Ming Jet Li and so much more.  China is also the second largest country by land area at 9.6 million kilometers.  It is also the most populous country with over 1.35 billon people.  Due to its rich culture and continuous growth in resources, China was hailed as the world’s fastest growing major economy.  This year it was also noted as the world’s second largest economy. But there is one thing you may not know – it’s also the largest dumping ground for used electronics or E-waste.
What is E-waste?
E-waste or electronic waste are discarded electrical or electronic devices.  The term has been used loosely to identify surplus electronics even if they are reusable, recyclable or not.
E-waste can be in the form of a communication platform such as mobile phones and wireless landlines.  It can also be online platform devices like laptops, desktops, routers, tablets etc.
Due to the rapid changes in technology and the ever evolving world of electronics, the growth in e-waste continues to soar, especially in developed countries.  The continuous campaigns to get the newest gadgets aren’t helping this growing problem either.
According to an article published on Sci Total Environ, about 50 million tons of e-waste is produced every year.  The United Nations Environment Program (UNEP) notes that USA is the world leader in e-waste production with an average of 3 million tons a year, followed by China with 2.3 million in 2010.
China: E-waste Dump Yard
According to a 2013 UN report, “China now appears to be the largest e-waste dumping site in the world” with 70% of all global electronic trash going to the country.
Notably, these items arrive in the country through illegal means.  “Much of [the e-waste] comes through illegal channels because under United Nations conventions, there is a specific ban on electronic waste being transferred from developed countries like the United States to countries like China and Vietnam,” Beijing office of Greenpeace spokesman Ma Tianjie explained.
Among these dump sites in China, the one in Guiyu may be the largest.  Dubbed as the “E-waste capital of the world,” the city employs over 150,000 workers to optimise the wastes by either disassembling devices or harvest the reusable and sellable.
What makes e-waste dreadful is the health risks that may affect the people, in which the children of Guiyu are exposed to everyday.  These scrap electronics are high in lead, cadmium and other toxic metals putting health at risk.
So far, in a test conducted by Professor HuoXia from the Shantou University Medical College revealed that in 167 Guiyu children, 88% had higher than accepted blood lead levels that could cause damage to their nervous systems and IQ.
So far, online strategy has been used to bring the news across, but even with the help of social media it could still take time before this movement is eradicated.

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Image courtesy: Chien-min Chung / Reportage by Getty
 
 
 
 

Best Social Media Tools for Business

Some tools meant for play have actually become good for work.  Take social media as an example.
It was originally designed to keep in touch with friends new and old, but businesses quickly found out that it is also good for them.  With it they could keep in touch with customers, content market, keep an eye on the competition and get a gauge of how good (or bad) they are doing.  There are many useful social media tools out there for different types of businesses; here are some of the most useful for both big and small enterprises.
Dropbox
This wonderful tool acts like a virtual Dropbox you can carry with you in any mobile device. You can also open it in any other mobile device or PC that has the program installed. Save something anywhere and get access to it anywhere. The freemium version offers limited file size, but is good enough for those who use it casually. Those who want to use it for huge files might want to upgrade to the premium version though.

TweetDeck
This program helps you manage your Facebook and Twitter account in one place. It lets you see the latest Facebook shares and Twitter re-tweets and find out if your business was mentioned in any of the conversations.
Square
This app lets business owners or their employees accept credit card payments even with just their smartphone or tablet. But be warned, it is not free as the service takes 2.75 percent of each transaction, but at this rate many small business owners do not mind the cost for the convenience.
Skype
Yes, I know you are going to say that this online communication tool is a productivity killer since it distracts your employees from their work.  Well, yes it does sometimes. But that depends on what your business is.  If you happen to have a business that requires your people to be able to get in touch with online customers quickly, or call from one department to another, then this is still the way to go.
HootSuite
Like TweetDeck this dashboard program also lets you manage multiple online platforms at once. But while TweetDeck only supports Facebook and Twitter, HootSuite can also accommodate LinkedIn, Google+, Foursquare, WordPress, Mixi and MySpace.  It has a scheduling system that lets you pre-program posts for future sharing, which not just saves you time but can be used strategically to the advantage of your business.  It also keeps tracks of the shares, tweets and other conversations on the mentioned social media.  It is available in freemium and premium versions.
PinReach
Let’s start with Pinterest first.  Pinterest is a pinboard-style photo sharing network that lets users “pin” a photo of themselves, their interests and hobbies online.  Those who like those images can re-pin them.  Now PinReach helps you gauge your success on the Pinterest pages by providing you data on viewer activity and any impact. It can be used to set a digital marketing strategy since it is able to assess marketing interest and determine possible sales leads.
Storify
It’s essentially a management tool that helps you create great content for a storyboard. If you have a topic trending across different social media accounts storify lets you come up with new content by clicking and dragging the content of those posts, hyperlinks and other items. You can rearrange the added posts, add text and anything else then embed it into any website.
YouTube’s Audience Retention Report
This targeting tool can help save video producers the cost of a wide video campaign.  As many videos are modified to maximize Search Engine Optimization (SEO), this tool helps you determine which audience is viewing your clips, monitors their viewing habits and adapts accordingly to those trends.  This tool has been listed by SocialMediaExaminer.com as one of the most important social media tools to come around in a long time.
 
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What You Don’t Know About Social Media

There are many ways to use social media that you may not have thought of…
 
So you’ve set up your company’s Twitter, Facebook and LinkedIn accounts. You have an able social media manager at the helm and he or she is part of the digital marketing strategy team. You pay attention to what is being said about your business everyday and respond to complaints accordingly. Do you think you have this social media thing all worked out now? Do you think you are utilizing it for all it’s worth? You may be surprised by what else social media can do to help your company.
Assists your HR Department
To some extent, a person’s online profile might actually serve as his or her work resume, showing where he or she has gone to school and what work he or she has done. Of course we know that not all profiles posted online belong to real people and some information may be false, but it gives your personnel department a guide, a direction where to start looking.
It might also help them keep track of former employees and identify prospective employees and possible candidates for a recruitment campaign. It can even track current employees.  The Internet has a ton of stories about people getting busted by their Facebook accounts, the most common ones being of employees calling in sick, only to post photos of them in very comprising positions and locations.
It’s also worth mentioning that LinkedIn also allows their user profiles to function as resumes.
Serves as Internal Communication
You have always thought of social media as means of communication from the company to the outside world, but have you ever thought of making it work as a means of communicating within the company itself? Aside from improving employee relationship, a social network also gives the ‘smaller fish’ a voice against the bigger fish. Let’s face it, not everyone has the gall to just walk up to the boss and talk to him, even if he or she has a good idea.
But beware, there are pitfalls of having employees in your social circle, you may spew a tirade against a co-worker –or worse, a superior– forgetting that he or she is actually your friend in social media. There have been many cases of people getting fired for mouthing off against someone and forgetting they friended that particular person on Facebook only last week.

The company itself might also be placed at risk or its reputation soiled when its dirty laundry is washed in public. The best thing to do is set up a communication platform account limited only to the employees of that office and make sure it is not mixed with the regular account that reaches the outside world.
Builds Good PR
Your company shouldn’t just keep track of current employees and prospective ones, it should also keep in touch with business partners, customers and other people you are dealing with. Sending them messages during their birthdays, anniversaries or any milestone made public in their account will not hurt your relationship with them. Others may also start to take notice of what a nice and thoughtful company you have.
Protects You from Hackers
Strange as this may sound, it is true. A company without a presence in social media can become prey to anyone who can make a fake online account in your company’s brand name. This has happened to oil giant ExxonMobile and a telephone company in the Philippines, which has long since bought the domain name an activist group once used to spread their message.
Try to think of other things social media can do for your company. Remember that business practices evolve with time, and so does technology and human interaction.
 
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Social Problems Linked to Facebook?

There is no denying Facebook is currently on top of the social media scene. From an exclusive school-based social network in 2004, it has risen to become available worldwide to all people from all walks of life and all backgrounds. It now has over a billion members.
 
Of that billion, an estimated 618 million check their Facebook page at least once a day. Some check twice, others thrice, and still others multiple times. For them the communication platform has become an obsession. It is now an addiction to browse, to constantly update their page with the latest in the news, their lives, their loves.
Is such an addiction healthy?  The health problems are not the focus of this article, but the social problems that may arise from it are.
So what social problems may actually arise out of social networking?
•    Reduces our ability to communicate.  But no!  You say Facebook is all about communication!  Well yes, but it’s about online communication, not actual personal communication.  Sure you can express yourself well enough when you write posts, but how good  are you at actually meeting people and talking to them outside the familiarity of your office or bedroom?
•    Makes us obsessive about one-upping others.  You open a friend’s page, see his pictures and go “I can top that!” and you do by posting a better, more awesome image.  You open another friend’s page and she has a great story about what happened last weekend, but you feel you have a better one so you write it.  Then you see a status that is deeper than yours and you just have to have one that’s even more meaningful.  Before you know it you can’t stop changing everything because you feel your Facebook page has to be better than everyone else’s.
•    Gives us inferiority. This is a direct result of being one-upped.  You open someone else’s page and see that he or she has been to more exotic places than you have been, done things more interesting than you’ve done or have more stuff than you do.  Wouldn’t you feel just the littlest bit jealous?  Unsatisfied?  Even depressed?
•    Forces us to be someone we are not.  Usually done by others who feel they have been one-upped. Some will start to fabricate stories about the places they have been, the people they know, even their educational background.
•    Makes us think too highly of ourselves.  This goes for those who have one-upped others.  Doesn’t it feel good that you have better photos, a better status message and more interesting stories than the others?  Yes, it feels good.  And so you bask in this cloud of euphoric self-praise… until you see that someone else has one-upped you again and the vicious cycle goes on and on.
•    Makes us ‘friend’ collectors. So, you have 3,000 Facebook friends?  How many of them are your actual friends outside the social network?  What is your actual relationship with them in real life?
•    Loss of privacy.  Some people feel the need to announce what they are about to do, what they are doing and what they just did.  Not everyone needs to know that.  By putting your entire routine under public scrutiny you may actually be setting yourself up for trouble, like calling in sick only to post a picture of yourself headbanging at a rock concert, or sharing sensitive, private or embarrassing information that might eventually be used against you.
We’re not saying you should stop using Facebook.   There’s a lot of benefits to being able to reach a lot of friends and relatives quickly and there’s fun in making new friends and unparalleled joy in reconnecting with old ones you gave up hope of ever finding.  There’s also a certain satisfaction in posting your achievements in an online platform for others to see.
But like in life, everything should be taken in moderation.  It’s when anything is taken to the extreme that it usually becomes an ugly thing.
 
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How Social Media Can Help or Hurt

Many businesses now use social media and its various applications as tools for business. What’s not to like?
 
It’s a form of advertising and helps you keep track of the general sentiment for or against your company and acquire customers, among other things. But just like everything in this world there is a downside to social media. Aside from helping your business it can also hurt your business as well.
How social media can help your business
It can advertise your business. Yes, you can advertise with social media, and at a fraction of the cost of a TV spot too!  In some ways you can actually say it is better than a broadcast ad. While the broadcast ad lasts for only a few seconds up to a minute over the airwaves, your ad will stay in a webpage indefinitely.

It helps you find potential customers.  And you don’t even have to do anything! Okay, maybe you have to do something. Social media is the new grapevine and with today’s technology you can be sure word will travel fast. Happy customers will report of their satisfaction with your product or service to a friend, and that friend might think about trying you out. The thing you have to do is keep your customers satisfied, but isn’t that what you are supposed to be doing anyway?
It informs you about the competition. With a little “research” you can actually learn about your competition by what their customers talk about.  What you do with that information is up to you, of course, but we recommend using that info to optimize your business any way you can.
It’s a feedback tool. You can keep track of what people are saying about your business in Twitter or Facebook. Learn what you are doing wrong, what you are doing right or even defend yourself from any baseless troll comments. Do this with diplomacy and restraint, of course.
It can be an education tool. For any business to stay on top it has to innovate, keep up with the trends, the changes and the industry standards. Don’t expect your competition to give up their trade secrets. Try using social media to keep informed of the latest happenings in your trade.
How social media can hurt your business
If a well-managed social media campaign can bring your business success, a poorly managed one does just the opposite.
Having no original site content. Sure it’s just tempting to copy-paste content from somewhere and put it on your site, but avid surfers might notice they have read this somewhere else. No one wants to read something at a website which they have read in another website before.
Putting the wrong person in charge of the social media account.  This is not one of those positions to just let people ‘try’. You must have someone who is familiar with how it all works in charge. There are a lot of social media managers for hire nowadays it’s just a matter of finding one who fits with your team.
Lack of consistency.  This may be a result of having the wrong person in charge of managing your social media account. Maybe he or she started something, a feature, a contest, a program, a gimmick – that suddenly just stops for no discernible reason. That may give users the impression that you are not willing to follow through on anything you commit to once it becomes too hard.
Ignoring followers and fans.  So they were disappointed about that short-lived program and now they are complaining or asking questions about it. What do you do? You have to give them an explanation. You cannot just take the Hollywood approach and lay low, hoping it will soon boil over.
It should also be mentioned that you don’t have to wait for complaints just to answer fans or followers. Many of them might have a kind comment or constructive idea or even a query. Make sure you answer them, it makes for a good relationship.
Using the wrong online platform.  What works for one social media platform does not actually apply to another. Plus there are other social media platforms out there aside from Facebook and Twitter. While you may not be familiar with them, a competent social media manager would be and knows how to exploit them.
Using social media to attack your competition. While this may be tempting to do, in the end it will only look bad on you, not the competition. We’ve all seen how ugly an online exchange of heated words looks like. Sure, use social media for an occasional critique or two, but using online communication for a vendetta is just getting way too personal.
 
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Social Media Levels the Playing Field

There are many ways social media can help businesses nowadays, especially the smaller ones, here are some of the more obvious reasons.
 
Social media can advertise your business cost effectively

When big businesses want exposure they start off with a TV spot blitz, then a newspaper ad blitz, then a radio commercial blitz, it’s all so complicated not to mention expensive.  But small businesses do not have a huge corporate budget to wage a wide media campaign. What’s the next best thing to do?  Advertise with a social media agency.  Advertising with social media can reach more prospective customers as more and more people today would rather go online for news and entertainment than open the TV or read the newspaper. An ad online does not have the perishability of a broadcasted ad, it will not last just a few seconds over the air, it will stay put in a webpage and people will be able to see it repeatedly. Even the mere act of seeing the ad again and again is enough for some viewers to develop brand recall, and that is a good thing.
Social media is an excellent feedback tool
Public relations is important for business, and for good PR you need feedback and someone who can handle that feedback. If you cannot afford a flashy PR firm then you can have a social media manager to run your PR.  Constant communication is a great way to retain customers and get in touch with prospective ones.  Learn what you are doing right about your business, what you may be doing wrong, what can be done to improve service, or other concerns.  People would rather deal with a person they can easily reach and converse with. Email exchanges and phone conversations have their limits, and in the case of the latter, costs.
Social media can help you find customers
The best part of this is that it will mostly be the doing of your customers. While word-of-mouth has largely been replaced by online communication these days the principle remains the same. Some of your customers talk about how good your services are, in addition to your excellent PR and feedback system, and others may get curious enough to try your services. In turn they spread the word about their good experience.
Social media can be used as your own education tool

For any business to stay on top it has to be innovative in its field, keeping up with the latest developments, trends and even industry practices. Many business owners offer refresher courses amongst themselves and their people, but not all businesses practice this and you can’t expect competitors to give up trade secrets. Online platforms are a good source of staying informed.
Social media keeps you updated about the competition
Admit it; you’re curious about the competition.  Many a businessman has read Sun Tzu’s “The Art of War” and treat business like war; the more you know about your enemy the better you will be in a position to outmaneuver them. Or in this case, the more you know about your competitors, what online strategy they are employing, strengths and weaknesses, the better you will be in a position to counter what they have and exploit what they don’t.  Of course you can’t expect to get all the information about your competitors via social networks, but it’s a good place to start looking.
The list of ways social media can help your business is long.  If you are not exploiting social media to the advantage of your business, then you could be missing out on a lot of opportunities.
 
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Child’s play!

If you ever needed proof that online magazines are the publishing model of the future, this is it!
Kids say – and do – the darndest things, don’t they? Of all the debate that continues to rage about the relevance (or lack thereof) of traditional media compared to new media, perhaps the most poignant insight comes from watching this one-year-old attempt to interact with a magazine. To her, it is an iPad that doesn’t work…
 

 
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Caring Content

Trust social media to put a smile on your dial
 
Studies have proven that there is a definite physical health benefit to being hugged due to increased levels of oxytocin, which reduces blood pressure and therefore cuts the risk of heart disease. The psychological benefits are harder to measure, but it would have to be a cold, hard person who feels worse after a heartfelt hug.

But in an increasingly virtual world, when communication via social media is becoming the norm, physical contact isn’t always possible. So if you’ve had a crappy day at work dealing with rude customers or a self-absorbed, moronic boss or colleagues who think they are entitled to help themselves to your food, and could really do with a stress-releasing hug to put it all into (insignificant) perspective, where do you turn?
The answer, a little ironically, is social media itself, via cutely named website: .
The brainchild of two New York-based graphic designers, who came up with the idea after a particularly lousy day in the office. Simply put, the pair wanted to create ‘a nice place to visit’ on ‘one of those days’, so they made the site for people to record their virtual hugs, which can then be sent to loved ones or friends, or even used to make total strangers feel a little better.
Visit the website to see the results for yourself and, if you feel so inclined, offer up your own hug to someone who may need it. At a time when the dark side of social media has been showing itself with alarming frequency, it’s nice to see the sentimental but heart-warming opposite.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

A Life in Social Media

It’s content, it’s creative, but is it ‘Art’?
 
Director, producer, TED speaker, 3D VFX artist, compositor, animator, geek, educator, creative human person… that’s how Cesar Kuriyama describes himself. He is also someone who has taken the notion of living in – and on – social media to a whole new level. And in the process, he may just have turned it into an art form.

In March last year, The Message asked: ‘Have people become so addicted to social media that now everything has to be viewed through its prism? Are we shortly going to be at the point when eating dinner will be filmed and posted/live streamed? And speaking of streaming… What about going to the toilet? Or brushing teeth? Or opening the office door? Or painting a room (and watching said paint dry)? Is all that social media-worthy?’
Well, that’s precisely what Kuriyama has done. On turning 30, he decided to film one second every day for the rest of his life. His reasoning was simple: ‘When I turn 40, I’ll have a one-hour video that encapsulates my 30s. If I live to see 80 years of age, I’ll have a five-hour video that summarizes 50 years of my life.’
Here’s what he’s come up with so far…

So what do you think? Is Kuriyama creating social media art, or is this the action of a narcissist? Either way, if the number of views the video has received (well over a million) on various social media channels like Vimeo and YouTube is anything to go by, it’s proving enormously popular.
And, potentially, it is proving lucrative, with an app funded by crowd-sourcing site Kickstarter set to be launched. Talk about creative content!
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.