Here’s a great example of content marketing with a conscience
Some sites have turned the ‘404 – Page Not Found’ message into something of an art form (or at least a chuckle-worthy meme), but as the LA Times reports, it is now being put to a far more helpful and important use.
‘With the NotFound project we are however taking this one step further by giving these pages a reason to exist,’ Laurent Dochy, the adman who came up with the idea said. ‘The next step came easily: Page not found, neither is this person.’
NotFound encourages people and businesses to download a file through the group’s website that will place a box with a missing person’s picture and some biographical information on a website’s error pages.
To date, 480 websites have signed up to the initiative. Hopefully many more will follow suit as content marketing shows that, despite popular perception, it actually has a conscience.
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