Few companies have their fingers as firmly on the pulse of commercialising holiday cheer as Starbucks. Even here in Australia, the coffee mega-chain releases themed flavours to coincide with the Christmas season, and we�re so hopped up on the sugary goodness and caffeine we forget to notice that hot sweet heavy beverages don�t blend too well with 40� days!
Cynicism aside, however, Starbucks� latest app offering is pretty cool. Using augmented reality technology, users in the US and Canada can point and shoot their iPhone or Android at a specially-branded Starbucks coffee cup and lose themselves in a world of sledding dogs, ice-skaters and other Northern Christmassy images.
Can�t wait to see it in Australia some time soon. Until then, check it out for yourselves here:
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