Will.i.am’s ‘Reach for the Stars’ makes interplanetary – and content – history
Those dudes at NASA sure have the content marketing bit between their teeth. First came the Mars Curiosity Rover’s tweeted updates of its own descent, then came ‘Mohawk guy’ and now we have the first ever piece of interplanetary content.
So for the first time in history (that we know of, anyway) content has been broadcast from one planet (Mars) to another (Earth). The content in question was Will.i.am’s Reach for the Stars, and here’s how it went…
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