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Subtitled satire

Online content comedians have been at it again – and this time Australian retailers are in their sights

Following on from our comment yesterday that at least the recent Click Frenzy debacle has given rise to some entertainingly piss-taking social media content, here’s the best of the lot.

This YouTube vid is a truly inspired work of satire. And, like all good satire, it contains more than a grain of truth – namely that Australian retailers’ use of e-tail lags far behind that of the rest of the world.

The danger now is that, as a result of the Click Frenzy fallout, more Australian retailers will be convinced that there is no place for them in the online arena. In fact, nothing could be further from the truth. E-tail represents the future, but it has to be handled properly if it is to be successful.


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