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Swede dreams

Forget tribute bands, tribute content is the next big thing

First, a definition: Sweded: The summarized recreation of popular pop-culture films using limited budgets and a camcorder. The process is called sweding. Upon completion the film has been Sweded.

Thank you, Urban Dictionary. And thank you, Michel Gondry, writer and director of the 2008 Jack Black movie Be Kind Rewind that coined the term and inspired fans around the world to ‘swede’ their own favourite flicks.

In fact, so popular has the phenomenon become that a mini-festival is about to open in London dedicated to sweded films. The main drawcard is set to be Star Wars Uncut, a shot-for-shot remake of the George Lucas classic filmed 15 seconds at a time by myriad amateurs (including, memorably, a scene featuring a bathrobe-clad granny as Princess Leia), then spliced together.

Star Wars Uncut came about in 2009 after Casey Pugh asked thousands of Internet users to remake the original movie – an excellent demonstration of the reach of the Net and of the originality of the content creators who populate it.

Not that sweded films have to be as long as the original. As this clever take on Forrest Gump shows, sometimes less is definitely more…

 

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