Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...
Tag - advertising
Just Add Happiness – Coca Cola Marketing
You’ve read posts like this one before – it’s about Coca Cola’s marketing campaigns and why they’re great. We love the way that the soft drink company has raised the standard for content marketing – not so much using content as a tool...
Mad Men meets marketing
Target’s effective content marketing strategy could be the future of advertising… A few months ago, Target was making headlines in Australia for apparently mishandling its response to social media criticism. And now it is in the news again –...
A brief history of culture jamming
From counter-cultural statement to accepted content-marketing technique, culture jamming is almost everywhere in the digital age. Which could be the death of it… Chances are that at some stage you’ve spotted someone wearing a T-shirt with this...
The truth shall set you free
Online content lets marketers tell the truth. But are they brave enough to do that? In marketing – in fact, in the entire media industry – much of what people do is smoke and mirrors. But there’s a shift afoot. What if – drum roll, please – they...