Tick Yes Blog

Tag - advertising

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Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...

Mad Men meets marketing

Target’s effective content marketing strategy could be the future of advertising… A few months ago, Target was making headlines in Australia for apparently mishandling its response to social media criticism. And now it is in the news again –...

A brief history of culture jamming

From counter-cultural statement to accepted content-marketing technique, culture jamming is almost everywhere in the digital age. Which could be the death of it... Chances are that at some stage you’ve spotted someone wearing a T-shirt with the now...

The truth shall set you free

Online content lets marketers tell the truth. But are they brave enough to do that? In marketing – in fact, in the entire media industry – much of what people do is smoke and mirrors. But there’s a shift afoot. What if – drum roll, please – they...