Tick Yes Blog

Tag - apps

Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’

Isn’t digital marketing fun!
So many things you can do: websites to build, apps to create, social media updates to post, emails to send. It never ends. No wonder everyone wants to work in digital. You can fill your day doing the sorts of things you do after work anyway. And you get paid for it; bonus!
If playing with shiny new things is…your thing, digital is irresistible.
There’s only one teensy weensy question that’s should be asked by the buzz kill types (usually senior management): why are you doing it?
BEWARE: there are plenty of people who can tell you what you can do with digital, but far fewer who can look holistically at your brand and business and give you a commercially meaningful answer as to why you should do it. And, how digital strategies can help you to achieve your sales and marketing objectives. Which they can.
If you don’t have an integrated digital strategy – as opposed to a digital implementation plan – tread carefully. When you ‘do digital’ just for the sake, in all likelihood all that will happen is that you will deplete your budget and have nothing to show for it. Apart from the shiny new things, of course.
 
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The Best Free iPad Apps

The best things in life are free and sometimes this also applies to the digital world…
 
While free apps do not necessarily mean they are the best apps, people usually do not think twice about downloading something they don’t have to pay for.  Digital marketers also know offering something for free is a good way to get customers.
So what are the best free iPad apps so far for 2013?
UPS app for iPad – If you’ve tried sending via UPS before, you know you can track your packages on their website via computer.  Now you can do this from your iPad, visually tracking your package on a map.  You can also get the location of the UPS branches closest to you. You can also re-route or re-schedule a delivery to a more suitable time and location.

Facebook – Should this come as any surprise?  The current king of social media first created a presence in PC before eventually making its way to mobile devices.  This social media network remains one of the most widely used social platforms today.
GoComics – Who does not love a good laugh every once in a while?  This app from Universal Uclick gives users free access to their favorite comics like the classic Peanuts, the familiar Garfield and Calvin and Hobbes even newer ones like FoxTrot, The Boondocks, Big Nate, Pearls Before Swine and Get Fuzzy.
Dictionary.com – Dictionary & Thesaurus – Unfamiliar word has you stumped?  Well, never again.  This reference tool offers the meaning to over two million words fast, quick and easy. The best part is that it also works off-line, so while you are at a loss for Internet connection you will never be at a loss for words.
Fotopedia Reporter – A picture is worth a thousand words, so imagine what you can do with both pictures and words.  Fotopedia Reporter lets you create captioned photos about anything you want. Post your recent trip abroad, your photo with a long-lost friend or your pet’s latest antics and tell viewers about the story.
Wikipanion for iPad – Can’t live without Wikipedia?  Neither can we.  This app lets you browse the free encyclopedia resizing it to fit correctly with your mobile device.  The paid version also lets you save images to the photo library.
eBay app for iPad – Buying online is now easier.  No more need to turn on your PC, you only have to access your mobile device.  While this app does not have the full features of the desktop version, it is optimized and streamlined for use on your iPad.
Telegraph pictures for iPad – This app, particularly designed for the iPad in mind, offers users daily and awesome snapshots from around the world.  The app offers 12 new pics everyday and lets you keep a two-week archive.
Sticky Notes for iPad – There is no denying the importance of sticky notes in real life. However, there is also no denying the sticky mess they leave behind and that they become useless trash after we are done with them.  But with the sticky notes app you can have all the good things about a sticky note without the bad things.  Plus these are sticky notes you can ‘recycle’ as often as you can and never have to throw away.
Quark DesignPad – This one is meant for graphic designers, but who says you cannot give it a try?  Quark DesignPad lets you create quick layouts anywhere you are, no need for equipment or complex software. Go on, release your graphic designer.
Okay, so not all of them are totally free, some of them are freemiums.  In case you didn’t know, a freemium is a limited version of an app offered at no cost or a full-featured one available only for a limited time.  Users who want full features or continued use have to pay, an excellent strategy by social media marketing.
 
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All in a Twitter

Twitter’s decision to restrict app-makers access to its data is winning it few friends, but makes sense from a content perspective
One of the biggest social networks (and content enablers) out there is making some very anti-social decisions by restricting app-makers access to its data.
Twitter has previously had a very app-friendly presence in the online space, allowing apps to sync with users’ Twitter accounts in order to let them connect with their contacts and followers.
This is beginning to change, however, with Twitter systematically cutting off access to sites and apps it deems a threat. Earlier this year, for example, it banned Instagram from accessing its contact data for the ‘find friends’ section of the app, and now it has done much the same with Tumblr, a perceived (and actual) threat to the site due to its size and burgeoning popularity and size.
In an article for VentureBeat, Jennifer Van Grove wrote:
‘Not a one-off instance, the move has been described as a hostile attack on a partner. Others have called it a necessary, evolutionary step by Twitter to ensure that it maintains its hold over the individual relationships that it can sell to advertisers. It comes down to the value of what Twitter calls its “follow graph”: The data that maps the massive network of connections formed by Twitter users following other Twitter users.’
‘There is great value associated with Twitter’s follow graph data,’ said the company in a statement – actually, understatement would be nearer the mark – earlier this year. In fact, the content that users consume on Twitter is the main differentiator between it and other social networks, so logically, if it gives the data away to other apps and sites, Twitter gives away a big reason for people returning to use it.
Still, its easy integration with other apps and sites has long been a feature of Twitter’s focus on usability – and only time will tell if its attack on the competition will prove successful.
 
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