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Tag - Blackberry

Tick Yes Blog > Blackberry

Content’s last rites

Is this the proof that Blackberry has finally run out of juice?  There’s a great line in the WW1-set fourth Blackadder series, when Stephen Fry’s mad (on the one hand; insightful and ruthlessly pragmatic on the other) British general says: ‘If...

Backfiring Blackberry

Smartphone marketing campaign derided for completely missing the mark In a prime example of how not to ‘do’ marketing – content or otherwise – a recent stunt by Blackberry maker Research in Motion (RIM) looks like it has backfired, big time! Last...