Tick Yes Blog

Tag - brand reputation

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What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

Where have all the women gone?

IKEA’s reputation for producing progressive content has taken a serious hit Swedish flatpack-furniture mega-producer IKEA has, rightly, received plenty of praise for its innovative approach to content marketing and willingness to embrace clever...