Tick Yes Blog

Tag - branded content

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How to Make Your Content Actionable

Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...

Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...

Shakespeare 2.0

A recent report in The Guardian detailing the rise of curvier and more diverse models in traditional advertising references soon-to-be published research by Cambridge PhD student Ben Barry. ‘The vast majority of women significantly increase purchase...