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Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously.
Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance.
Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far.
So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign.

Know Your Audience
Contrary to the opinion of many, Trump is no fool and knows his audience incredibly well. He has identified the pain and passion points of his supporters and has moulded his campaign accordingly.
As a digital marketer, this should be the first thing you do when devising a strategy. You need to know who you’re targeting, how to address their needs with valuable content and then get them to take action.
Yes, it sounds obvious but it’s astounding how many digital campaigns don’t have any compelling customer reasons for being.

Engage Your Audience at Every Touchpoint
Trump is particularly well-known for his power to motivate, outrage, and entertain his audience on Twitter but it’s not the only platform that his campaign uses.
Today’s campaigners are connected through multiple digital channels and are faced with an array of methods to reach out to their voters. This brings opportunity and challenges in equal measure. Get your content’s message, tone, and platform right, and you’ll win loyal supporters. Get it wrong, and your audience clicks over to the next hot thing.
Engaging with your audience through relevant social media platforms is important. While Facebook will always take a leading role, this year’s election campaign has seen candidates reaching beyond the social giant to more niche platforms like Instagram and Snapchat.

Zig when Everyone Else Zags
From suggesting he paid Hillary to attend his wedding to the claim that Ted Cruz’s father was involved with JFK’s assassination, Trump marches to his own beat.
He does the opposite of what other politicians have been taught to do, but clearly it’s working.
Hillary Clinton says that all is wonderful with the USA; Trump says the complete opposite. By graphically highlighting the country’s problems real or supposed he offers the ultimate solution: him. America will only be great again if you vote for Trump.
The takeaway here is to take chances. Do something different. When everyone is focusing on eBooks and blogs, create a podcast or set up a Periscope account. When everyone goes horizontal, go vertical.

Want to Stay in the Game? Don’t Be Boring!
How many times have you listened to Hillary Clinton, Jeb Bush or Ted Cruz? Do you remember a single thing they said or tweeted? I can’t either.
So how about The Donald?
Like most of us, I can easily rattle off any number of quotes, tweets and incidents from his campaign. Many of Trump’s tweets have taken on a life of their own, garnering enormous global coverage.
What does this tell you about his marketing?
Right from the outset, Trump has been outrageous, disrespectful, rude, controversial and, without fail, utterly compelling.
While his opponents were trying to cut through by spending many millions of dollars on advertising, Trump’s messages and style have earned him more free publicity and media time than all of his erstwhile Republican opponents: combined.
In the marketing world, Trump’s content stands head and shoulders above his competitors and makes people take notice. As a marketer, if you market the same old boring content everyone else is putting out there, no one’s going to see it or care.
From a content marketing perspective, be like Donald, not Jeb.

Build Rapport with Everyone, Even the Haters
This is a risky way to approach a digital marketing campaign but if your brand is ready to take a little heat, you can even get value from your haters.
Of course, while most of us don’t want to “feed the trolls,” Trump has a knack for beating his detractors
to the punch. When Ted Cruz didn’t endorse Trump on day three of the RNC, Trump was quick to tweet about it and turned a negative into a positive. Brave and smart.

Manage Your Brand or Domain
You may have heard about Trump redirecting Jeb Bush’s website to his own. Due to poor brand management, Bush’s team forgot to renew payment for their domain which meant that the address became available to anyone else. Trump’s team grabbed the opportunity and automatically redirected all visitors to his website.
Lesson: don’t be a digital dill. Make sure your domain payments are up-to-date or outsource management to someone who knows what the hell they’re doing!

Lessons Learnt
Trump understands just how dramatically digital communication has changed the way we engage and has invested in his online presence. He has more than 23 million social media followers / likes, dramatically more than any his competitors for the Republican nomination. And 50% more than Hillary Clinton.
Like any successful digital marketer, Trump maintains an active presence and regularly tweets, posts and interacts with both friends and foes alike. He also stays abreast of the latest digital trends (he announced his intention to run on Periscope).
Offensive, buffoonish or smart? Whatever you feel about the man, there’s no denying his masterful use of digital marketing. There a thing or two we can learn from The Donald; or at least from his campaign.

Images:
a) Getty Images, Tom Pennington
b) Twitter
c) CNN Money

How to Pick an Excellent Digital Agency

Previously, we discussed which agencies to avoid in the jungle of digital marketing. As there are quite a lot of digital marketing success stories out there, one has to come to the conclusion that not all agencies are bad. That’s why we’re now going to give you a four-step method to assess whether your digital agency is a keeper:
They listen
Regardless of how many companies they’ve worked with, how many success stories they have under their belt or how shiny their awards are – a good agency knows that every business is different, as is every target audience. Nor does a good agency try and take things over, after all you are the one with all the facts and inside information and expertise within your field. A good agency knows that it can only offer a good solution if it gets a clear enough view of the problem. Collaboration is key.
They know what they’re doing
The most successful digital marketing campaigns tend to be fun, smart and sometimes outright crazy. How about a twitter fueled race for instance, or a casual jump from space. We’d all like to think that success is a result of a deus ex machina, that sudden stroke of creative genius. History does however tell us about a number of failed (and plain stupid) campaigns out there, those that weren’t saved by the god of creativity (and discretion). What a good marketer knows and a bad one doesn’t – is that they are the ones we can really learn from and it takes a lot of knowledge and planning not to step into those traps. A good agency knows that digital marketing can be associated with great risk to your brand’s reputation – and sales – and takes that into consideration. A good agency has learned from its mistakes – an agency that hasn’t had its fair share of mistakes has just been plain lucky.
They get results
Ok, this one’s a no-brainer. You wouldn’t hire a digital agency if you didn’t expect that they will help you to achieve good results. Often the results that matter are the concrete ones, those that make sure that you will be able to grow your business. If your agency can help you extend market share, increase sales or improve ROI in some way, then they’re probably well worth the money. Just remember that abstract results like an increased social media following, open rates and clicks have some value, but they’re just the means to an end. The end, and the main game, is your growth.
They’ll have you coming back for more
There is something special about some agencies. It’s their way of professionally running a business and treating its clients with respect and their brands with dignity. A really good agency will not just do a job, they will live for it.  They’re passionate about working with you to make you – and them – look like stars. That’s the agency you want.
Have you ever experienced when a good agency works its magic? Or when a bad one tries to get away with cheap tricks? Please tell us about it.
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Image courtesy: foodvacuumsealers.com.au, www.prepare1.com

What To Do With Your Old Phone

So, you have a new mobile phone?  The one with a gorilla glass screen?  Surround sound?  A quad processor?
Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the “best among the rest.” But are they really?  Aren’t they all the same?  Maybe yes.  Maybe no.  But one thing’s for sure: you’ve spent quite a sum to purchase that new device and your wallet is screaming at you for spending all its cash.

Don’t worry; you can keep your relationship with your wallet intact. Well, that is until you find a way to gain a little more dough from that old phone.
Making money out of your old devices is the most practical and ingenious way of disposing of your old gadgets. To make this sound a little more formal: take that vintage online and communication platform and make a profit out of it – this could be in the form of banknotes or a heartfelt fulfillment in doing good.
Here are simple options on what you can do with your old electronic device:
Sell it!
If you’re looking to make good use of your old but still in good condition device, selling them is one of your best options.  This will allow you to earn money while clearing out your cabinet of unwanted junk—electronic junk, that is.
If you’re dead serious about putting your old iPhone or MacBook on sale, aside from posting it on Facebook, you can check Amazon, eBay or Gumtree.
Trade it!
Device trading has been a growing sales strategy among retailers and manufacturers over the years.  Trade-in programs work by allowing consumers to hand in their old devices in exchange of a discount on a newer device or a gift card from the retail store.  So far, a number of stores have already been employing this scheme, including:
• Best Buy. The consumer electronics retailer allows trade-ins for a range of devices, including computers, cameras, gaming systems, etc.  As part of its online strategy, the store allows consumers to fix their trade-in process over the internet.
• Radio Shack. This retailer accepts a wide range of products for trade-in including TVs, e-readers, cameras, camcorders, phones and gaming consoles. The store will allow you to apply the value of the traded item to a new purchase or gift card.
• Apple. The consumer electronics company now allows trade-ins for its iPhones, as well as its iPods and iPads.
Donate it!
If you don’t really need the money and just want to dispose of your old gadget, why not donate it? A number of institutions and organisations are already accepting gadget donations. Such charities include:
• National Cristina Foundation. The foundation will help you find a charity organisation that can benefit from your old computer, printer, cameras and other machines.
• Salvation Army. The foundation accepts computer donations, as well as DVD players, VCRs, radios, stereos and more.
 
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What’s Next? A Double Major in Social Media?

Now schools have also noticed the importance of social media in our every day lives…
 
Social media…[sigh]…Where do we even begin to explain this phenomenon?   How did social networking become one of the main sources of information today?  How is it even possible that this simple mode of communication can make its way all over the world to be read by billions of people online?  Thankfully, it doesn’t matter if we know the answers to all these questions or not, it will still be the powerful communication platform that it is.
We can’t deny the fact that it is the digital age and social media is here to stay.  According to a May 2013 report by the Huffington Post, the top five social media sites alone have a combined 2 billion users.  Smartphone users check their Facebook status at an average of 14 times a day and 79% of them check their phones for social media updates within 15 minutes from the time they wake up.
This online platform is so strong that it is now also being considered a tool in the field of education.  A number of schools around the world have started to adopt this new technology into their curriculum, their method of teaching and their method of news dissemination.  A number of campaigns have also been pushing for the use of this platform around the world.  As a matter of fact, the same Huff report suggests that 80% of college faculty members use social media and 50% of professors use it in their classes.
Here are a few of the examples of how social media is being used in education:
Ngee Ann Secondary School Tweeting Answers
Singapore has grown to be an economic leader in South East Asia and as it embraces technology, the country’s government is looking into implementing social media in education.
Among the schools that already use this platform is Ngee Ann Secondary School.  In a report by Euro News, during one of the school’s math classes the teacher posts a question and asks the students to send her the answer via twitter in which she projects them on screen.  This form of online communication in schools is what the Singaporean government calls “future school.”
New York City’s Digital Literacy
As the social media continues to permeate the society, the city that never sleeps has also embraced the idea to optimise technology by relating it into education.
The New York City Department of Education has a new position called Director of Digital Literacy and Citizenship held by Lisa Nielsen. She is the very first person to hold the position. Asked what the nature of her work is, Lisa says:
“This year we are focused on helping teachers develop their own digital literacy. Next year, we’ll be focusing more on students interacting with each other online,” she told the Huffington Post. “I’m heavily involved in the use of social media and I’m not aware of other school districts who have a position like this.”
 
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Smartphone Use to Quadruple by 2018

Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.
 
Smartphone Subscription and Video Content
According to a report by Reuters, the number of smartphone subscribers in the world could multiply by four times in the next five years.  Ericcson, the world’s largest mobile network equipment supplier, also notes that because of the growth in users, mobile networks will also experience an incredible increase in data usage.

Smartphone users will increase dramatically due to the continuous campaigns and advertisements about new technologies being made available to the public.  Ericcson notes that from 2012’s 1.5 billion, subscribers in the world will reach 4.5 billion in 2018.  This figure is also greater than the company’s 3.3 billion forecast last year.
Just as well, because of the close relationship between smartphones and the Internet, mobile data is expected to shoot up as well.  Ericcson, who is also a leading supplier of high speed networks, notes that data traffic will also multiply by as much as 12 times in 2018. This will also push mobile networks to invest on high-speed Internet systems if they want customer retention.
According to the report, one of the leading reasons for the growth in mobile data usage is because of the online video content that is made available to portable devices users.  Nowadays, people can watch movies and even TV on their smartphones and tablets.
“Video makes up the largest segment of data traffic in networks, and it is expected to grow around 60% annually up until the end of 2018,” Ericsson told Reuters.
Reuters also noted that so far, data traffic has already doubled from the first quarter of 2012 compared to the same period this year.
What does this mean for the Business sector?
While this news can be interesting for the common consumer, it could be the biggest light bulb for you and your business.  Acknowledging that the Internet is the future, your brand or service can take advantage of mobile marketing that are pressed into mobile websites and applications.
Also, since smartphone subscribers often use their devices to check their emails, or even have their mails “pushed” into their phones, your brand can take this opportunity to utilize email marketing.  Just imagine the global reach you will have if you take advantage of this digital marketing strategy.
Ericcson admits that it is investing heavily on video technology to utilise the growth in this market.  And just like Ericcson, you can also take advantage of this opportunity to grow your brand and your revenue.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
 
 

Digital Age = End of Print

 There’s no denying that we live in a world where the Internet is the new everything…
Somehow everything in this world, especially in media, is greatly affected and has a strong relationship with the online world. And while this may be a great gateway into a future where everything is simpler to inquire, acquire and achieve, this could also mean the death of the print industry.

You probably have an iPad, a Kindle, a Nook or something that resembles a rectangular bond paper-size plank which can store your files, documents and even your books.
You probably don’t have a printer because who needs one when you can send and receive everything through an online platform.
You probably don’t read tangible newspapers or books anymore ‘cause that’s “so last decade.”
You probably belong to the digital age. Hello laptops, smartphones and tablets!
Print Media’s Dying Years
The digital age has hit the print industry hard in the past few years.  Statistics have proven that print media – especially newspapers – have dropped in number, market sales and advertising revenue while digital marketing flourishes.  According to Statista.com, in 2011 there were only 1,382 dailies in the U.S. market, a big drop from 1985 when there were 1,676 of these papers.
Just as well, newspaper advertising has also been greatly affected, which could also be why the newspaper companies had to shut down. Content marketing hasn’t been good for print either. The eMarketer reports that by 2016 advertisements on papers will drop by 4 billion from 2011 to just $16.4 billion. Classified ads also hit a big slump, from 2000’s $19.6 billion it fell to just $5 billion in 2011. Recruitment ad posts were also among the most affected. According to the State of the Media, from 2000’s $8.71 billion it dropped to a lousy $740 million in 2011.
Digital age killed Newsweek
In October 2012, Newsweek announced that it will cease printing the news magazine, instead they will continue operation through the Internet. After 80 years of offering America the news on paper, the company decided to stop printing and instead opt for digital means, embracing the truth that print is slowly dying and online communication is the future.
In December 2012, Newsweekly printed its last hard copy magazine. As a tribute to its vintage years, the magazine chose a black and white image of its old New York headquarters as its cover.  But welcoming its internet future, the image was accompanied by a hashtag, #lastprintissue.  Newsweekly’s final print issue became a strong image as it became a representation of the multiple campaigns to bridge the past and the future.
“This is not a conventional magazine, or a hidebound place. It is in that spirit that we’re making our latest, momentous change, embracing a digital medium that all our competitors will one day need to embrace with the same fervor. We are ahead of the curve,” Newsweekly Editor-in-Chief  Tina Brown wrote on her final editor’s note in print.
 
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iPad Mini 2 now $100 Cheaper

It seems like Apple has already thought of and developed everything perfect in the gadgets world.  Is there anything that this multimillion dollar company hasn’t developed yet?
 
Roll out the checklist and see how the Steve Jobs established electronics company has turned the world over with their expialidocious communication platform and inventions.

It may seem that Apple has achieved more than any other electronics company has in the past decade or so, however there is actually something that the Cupertino-based company has failed to offer all these years: budget-friendly gadgets.
Yes, of course we acknowledge the fact that Apple has one of leading technologies packed in their devices to optimise performance; and these absurdly—and often creepy—artificial intelligences don’t come cheap.  But if other companies can create more affordable devices, why can’t they?
Well, my friend, dreams can come true and Apple might just have the answers to our prayers.
In a recent report by Citi Research, Apple could be releasing a new iPad Mini 2 that costs less than $250.00 – almost $100 cheaper than the current first generation mini.
“Supply chain checks by Citi’s Asia-Pac Technology Team suggest a mixed shift toward Apple’s older iPhone 4/4S.  And with our expectation of a low-end iPhone slated for September launch, followed by a sub-$250 iPad mini, we expect this trend to persist,” Citi’s Glen Yeung wrote in a note to the company’s investors.
But is this idea even plausible? Or is this just another online strategy to get people hooked and expecting of the iPad Mini 2, only for our bubble to burst come release day that it is still on the $300 mark?
Well, here are a few reasons why it could work and why it wouldn’t work, then you be the judge!
Why a $250 iPad mini 2 could work?
Apple is looking at Customer Retention. Over the past years, the Cupertino, California company has created a sizable following of its products—people who wouldn’t purchase anything but an Apple. But since then, a number of gadgets and devices have already swarmed the market offering at-par items for a lot less. You can get a Kindle Fire HD for only $214, a Samsung Galaxy Tab 2 10.1 for less than $300. So why stay with Apple, eh?
Why it could be a hoax?
Apple looks at improving, not downgrading. Almost all of Apple’s devices now carry a retina display. With this, the iPad Mini 2 may most likely get one for itself. And if it does, then it is less likely that the device will drop price when it just upgraded its specs.
To be honest, we couldn’t really decide whether it’s true or not. While we hope the iPad mini 2 will be a lot cheaper, we can’t really be certain until we see campaigns about it already. Until then, we expect social media to be exploding about everything iPad Mini 2.
 
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The Biggest E-Waste Dumping Ground

China is the largest dumping ground for used electronics or E-waste…
 
China is known for a lot of things: for its delicious cuisine, the Great Wall, Kung Fu and martial arts, Yao Ming Jet Li and so much more.  China is also the second largest country by land area at 9.6 million kilometers.  It is also the most populous country with over 1.35 billon people.  Due to its rich culture and continuous growth in resources, China was hailed as the world’s fastest growing major economy.  This year it was also noted as the world’s second largest economy. But there is one thing you may not know – it’s also the largest dumping ground for used electronics or E-waste.
What is E-waste?
E-waste or electronic waste are discarded electrical or electronic devices.  The term has been used loosely to identify surplus electronics even if they are reusable, recyclable or not.
E-waste can be in the form of a communication platform such as mobile phones and wireless landlines.  It can also be online platform devices like laptops, desktops, routers, tablets etc.
Due to the rapid changes in technology and the ever evolving world of electronics, the growth in e-waste continues to soar, especially in developed countries.  The continuous campaigns to get the newest gadgets aren’t helping this growing problem either.
According to an article published on Sci Total Environ, about 50 million tons of e-waste is produced every year.  The United Nations Environment Program (UNEP) notes that USA is the world leader in e-waste production with an average of 3 million tons a year, followed by China with 2.3 million in 2010.
China: E-waste Dump Yard
According to a 2013 UN report, “China now appears to be the largest e-waste dumping site in the world” with 70% of all global electronic trash going to the country.
Notably, these items arrive in the country through illegal means.  “Much of [the e-waste] comes through illegal channels because under United Nations conventions, there is a specific ban on electronic waste being transferred from developed countries like the United States to countries like China and Vietnam,” Beijing office of Greenpeace spokesman Ma Tianjie explained.
Among these dump sites in China, the one in Guiyu may be the largest.  Dubbed as the “E-waste capital of the world,” the city employs over 150,000 workers to optimise the wastes by either disassembling devices or harvest the reusable and sellable.
What makes e-waste dreadful is the health risks that may affect the people, in which the children of Guiyu are exposed to everyday.  These scrap electronics are high in lead, cadmium and other toxic metals putting health at risk.
So far, in a test conducted by Professor HuoXia from the Shantou University Medical College revealed that in 167 Guiyu children, 88% had higher than accepted blood lead levels that could cause damage to their nervous systems and IQ.
So far, online strategy has been used to bring the news across, but even with the help of social media it could still take time before this movement is eradicated.

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Image courtesy: Chien-min Chung / Reportage by Getty
 
 
 
 

Mozilla to Launch Smartphone

As if the smartphone market isn’t saturated enough yet, Mozilla is looking to join the party soon…
 
According to several reports, the web browser developer will soon be rolling out its very own smartphone operating system, Firefox OS, as it looks to push its customer acquisition. This means more options for the ever growing number of smartphone consumers.
But what will make the Mozilla-powered phone better than an Android or an iOS?  Mozilla’s newest OS is set at an almost-unbelievable price tag of just $50, putting pressure on the two leading systems in the market.
“We see huge opportunities in the emerging markets where the customers and carriers crave for affordable smartphones,” Mozilla Senior Vice President of Mobile Devices Li Gong, said as reported by the Wall Street Journal. “We focus on the low-cost segment because it is underserved.”
With this move, Mozilla is looking to focus on the 10% of people in the global smartphone market who are settling for cheaper phones. Gong notes that its goal is to get over 2 billion of its devices to first-time users in countries like China and India—nations with a growing number of smartphone users.
“We will see it happen soon with more low-cost smartphone reference designs coming from our manufacturing partner Foxconn and Chinese chip-design house Spreadtrum [Communications Inc.],” Gong told WSJ.
Foxconn is known for manufacturing hardware for Apple products like the iPhone and the iPad.
Working toward building a strong relationship with its clients, Mozilla has already started its digital marketing strategy by posting an open invitation to operators, developers and phone manufacturers on its website.
“We’re enabling operators, phone manufacturers and developers to manage, customize and improve relationships with their customers directly through our mobile products: Firefox OS, Firefox Marketplace and Firefox for Android,” Mozilla wrote on its site, followed by a “Partner with Us” button.
Initially announced last February, the Firefox operating system also boasts of using HTML5 and other open web standards. With this, the OS is “free from the rules and restrictions” proprietary online platforms its site noted.
According to Mozzila.org, Firefox OS offers:
• A level playing field against other OS and marketplace providers
• Greater participation in the value chain
• Ownership and control over relationships with customers
• Customized phones that meet the specific needs of various target markets
“Our Web-based mobile software is lighter and consumes less power and memory compared to Google’s Android and Apple’s iOS. It offers the same performance at a lower cost of hardware,” the Mozilla VP said. “Another advantage is that Mozilla is a truly open mobile ecosystem. Our Web-based applications can run on any mobile devices, including iPhones and Android phones.”
So far, 17 companies have also shown support to the company, promising to be carriers of the OS all around the world. Also, LG, Alcatel, ZTE and Huawei have already signed up to provide communication platforms of the system.
While the company continues to expand its campaigns to spread the word about Firefox OS, it will still be up to the consumers whether they’ll purchase a $50 smartphone or not. So better do good Mozilla!
 
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Asus Launches Biggest Tablet Ever

Asus is about to launch the biggest tablet PC, the Asus Transformer AiO.
 
It seems like the world of electronics doesn’t run out of new things to offer its consumers. Especially in the growing tablet market, more and more of these devices enter the market offering something distinctive.  Retina displays, thinnest frames, dual cameras, portable sizes and so on.  However, a recent release made a big impact to consumers and quite literally.
Give a round of applause for the biggest tablet PC to-date: the Asus Transformer AiO.
As part of the computer and electronics manufacturer effort to grow its digital marketing and sales, Asus is offering this one-of-a-kind, innovative tablet version. While most companies are looking at making tablets that are as portable as possible, Asus is changing the game.  The Transformer AiO is what the Winnipeg Free Press describes as “comically large,” sitting at 18.4 inches, almost twice the size of the iPad.
Now, we really don’t know what the people at Asus (creators of the 7-inch MeMo pad) were thinking when they created this gigantic tablet, but one thing’s for sure, Asus is up to something.
Trying to optimise the growing number of tablet consumers, the company created a niche for itself offering what seems to be the biggest tablet, at least for now. But the size of this gadget isn’t the only thing big about it.  It’s also huge on features.
This 18.4-incher claims to be the only gadget you’ll need.  Why is that?  Well, AiO actually stands for “All in One.”   The Transformer AiO doubles as a gigantic tablet and a desktop.  How is that possible?  When the tab is plugged into a base included with the package, the AiO becomes a complete Windows 8-powered PC.  However, when unplugged, the online platform automatically runs back to its Android 4.1 Jelly Bean operating system.
With this dual feature, the tab becomes the perfect home gadget.  It can be the family desktop computer, outfitted with an Intel i7 processor and 8 GB RAM.  It can also be the tablet where the siblings can watch YouTube videos or check their Facebook accounts.
“You’d be smart to wait and see how the market develops, but Asus has used the freedom of the still-forming all-in-one/tablet hybrid category to create a compelling Windows 8/Android device in the Transformer AIO,” CNET’s review noted.
While the tablet is a very interesting gadget, consumers looking for a tablet may not be interested once they find out the price. With its price tag starting at $1,299, people may just want to consider an iPad and a laptop instead.
Asus Transformer AiO Specs:
• Windows 8 (desktop AiO mode) + Android 4.1 (tablet mode)
• Intel Core i5 processor (desktop) and Tegra 3 quad-core processor (tablet)
• 10-point multi-touch screen in both modes
• Detachable 18.4-inch IPS display (1920×1080 resolution)
• HDMI output for external monitor
• 1TB hard disk (desktop); 32GB (tablet)
• 0 to 100 degree rear stand
 
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