Tick Yes Blog

Tag - celebrities

Celebrities and social media

Where Tick Yes leads, the superstars follow…
What do Russell Brand, Mark Wahlberg, Charlize Theron, Jack Black, Eddie Murphy, Hugh Jackman, Usher, Pitbull, LMFAO and many, many other celebrities have in common? They have all realised the need to jump on to the social media bandwagon and use an agency to create a coordinated social media strategy on their behalf.
It is a strategy Tick Yes has been employing for its clients for over a decade and now Hollywood is catching on.
By allowing a third-party to tweet or post on their behalf (at times calculated to have the biggest impact), some of the entertainment business’ biggest names – and the studios or record companies or agencies who stand to make a pretty penny from marketing them correctly – are reaping the rewards.
Take Russell Brand, for example. As he told the New York Times, he has turned to social media (or, more specifically, to a carefully tailored social media strategy) to promote his comedy tours and enabling them to sell out ‘without any paid advertising’.
‘It’s a smart way to talk to my fans directly and in a bespoke manner,’ he says.
In social media, followers = customers
Brand is far from alone in (finally) realising the potential of social media and coming to understand that far from simply being an amorphous number, all those tens of thousands (or hundreds of thousands or millions) of Twitter followers or Facebook fans may actually want to buy what you’ve got to sell, be it an album, a comedy tour or a movie.
In fact, social media is now directly influencing the product being produced. For example, when Disney decided to use a social media agency to manage its cartoon characters online, it was apparently shocked to discover that the most ‘liked’ character was not Mickey Mouse or Buzz Lightyear, but Dory the forgetful fish from Finding Nemo. The result? Disney is hard at work on a Finding Nemo sequel.
In many ways, this change in attitude has been borne of necessity, with movie attendances in the US at a 20-year low. The Internet has been made the scapegoat, but now the studios and stars alike a realising that the Internet, and particularly social media, could be the saviour.
As the New York Times puts it: ‘If you were wondering how Rihanna was cast in Battleship, it was lost on no one at Universal that she came with 26 million Twitter followers.’
Celebrities (and those who employ them) have always been well aware of their brand value, so it really comes as no surprise that they are adopting the Tick Yes social media marketing strategy of engaging directly (or at least, seeming to engage directly) with their audience and disseminating ‘their’ brand voice across a variety of channels.

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Say what?

New social network WhoSay puts a fresh spin on celebrity content
Anyone who has ever seen a football player tweet, an actress post a questionable photo on Facebook or Charlie Sheen do… well, anything, would have to agree: famous people are not so great with the ol’ self-edit function that comes as a factory standard in most mere mortals’ brains.
In fact, it has been suggested more than once that these tempestuous tweeters, foolhardy Facebookers and idiotic Instagrammers should be rounded up into a virtual celeb-cage where their social media ramblings could be somewhat contained.
Perhaps this is one of the raisons d’?tre of WhoSay, a new social network that already boasts an impressive celebrity clientele (including, as pictured, Lindsay Lohan) – perhaps attracted by the exclusive door policy that requires an invite to join.
Of course, anyone can still view the content of the site, but you’re required to sign in through Facebook and Twitter. If you want to create a profile, however, you need to be invited. Which means it’s kind of like the social media version of the Emmys – which, incidentally, is where the new network started to gain media attention, after the cast of Modern Family and other stars posted pictures of the highlights of the night.
In case you were wondering about highlights, there were two: actress Sofia Vergara’s left and right butt-cheeks. The asset-rich actress didn’t wait for the mags or tabloids to publish the pictures (or the story) of the wardrobe malfunction that left her zipper on her seat, tweeting a picture of her offending derriere and then posting the image to her WhoSay account with the caption: ‘Yes!!! this happened 20 min before we won!!!! Jajajajja. I luv my life!!!!!’
Social media content trumps the paparazzi
In an instant, the curvaceous Colombian not only trumped the paparazzi, but has also potentially put a gaggle of caption writers (who typically make a living using terms like ‘asset-rich actress’ and ‘curvaceous Colombian’ to accompany a typical pap-sourced photo spread) out of work.
According to its website, WhoSay is ‘your celebrity network’, where ‘artists and athletes share their lives, their work, their favourite things.’
In practice, though, it is a direct-sourced celebrity gossip mag. The premise is actually brilliant: the majority of celebrities love to talk about themselves, so why not give them free reign in a platform where they feel… exclusive? No issues with privacy infringement, no hiring journalists – and if you see a picture of Kate Middleton’s boobs, it’s because she (or one of her exclusive friends) has posted it. It’s user-generated content that people usually fork out to see in magazines.
Of course, we’re guessing there won’t be as many ‘stars without makeup’ or ‘celebrity cellulite’ stories, but at the end of the day, you’ll still get to see Sofia Vergara’s arse.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

When content is cash

Is it possible to live on mobile money?
From cave paintings to frescoes, manuscripts to books, film to online and social media, the means by which we receive our content has consistently evolved to meet society’s changing needs and, these days, demands. In many ways, apps are the latest – and, some would say, greatest, iteration of delivering content. There is, to paraphrase the successful marketing slogan, an app for almost everything – including money.
Yep, money has gone mobile. It always was, of course, but now you can carry your cash in the technological comfort of your smartphone, free from the chunk of change and the worry of misplacing a note or losing a credit card. Payment apps are becoming increasingly commonplace, but is it really possible to live on virtual money alone?
That’s what the BBC’s technology correspondent decided to find out, exploring everything from texting cash to someone else’s phone to paying for a cup of coffee. You can see how he got on here…

And what about you? Could you live in a world without cash?
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

 

Confronting content

Now ‘celebrities’ get to live the refugee life
If you missed the first series of SBS’s compelling, confronting Go Back To Where You Came From (and the online and social media content it generated as a result of the subsequent conversation), a new series has just been announced for later this year.
At first glance, it looks like the multicultural broadcaster has jumped on the tacky celebrity bandwagon (think Celebrity Apprentice, Celebrity Masterchef, Celebrity Millionaire) in the desperate hope that name-recognition (even when the names belong to distinctly D-list celebs) will boost ratings.
But then you realise the first series of the show – in which six people from different backgrounds, attitudes and political views took the trip asylum seekers who land in Australia take, only in reverse – struck such a chord with the Australian public that SBS doesn’t need such gimmicks. And then you note that the six famous names have been so well-chosen that this series promises to be even more fascinating.
The six are:

Peter Reith – Cabinet minister in the Howard government;
Angry Anderson – musician, outspoken conservative and wannabe National Party political candidate;
Michael Smith – ex-radio ‘shock jock’;
Catherine Deveny – controversial writer and tweeter of Bindi Irwin infamy;
Imogen Bailey – Neighbours starlet (oh, SBS, you actually are doing the desperate D-lister pitch) and animal rights activist (or maybe you’re not…);
Allan Asher – probably the least well-known of the bunch, a former Commonwealth Ombudsman and leading consumer advocate.

Will their experiences cause long-held views to be changed, or will they be confirmed. And while we’re at it, which ‘celebrity’ or public figure would you like to send on this undeniably eye-opening journey?
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.