Online content comedians have been at it again – and this time Australian retailers are in their sights Following on from our comment yesterday that at least the recent Click Frenzy debacle has given rise to some entertainingly piss-taking social...
Tag - Click Frenzy
From Frenzy to failure
Why a content marketing campaign is only as good as the technology behind it Poor Click Frenzy. Billed as Australia’s answer to the US’s Cyber Monday and hyped as the saviour of the Australian retail industry (by embracing the possibilities of e...
Click go the sales
Are Australian retailers finally starting to realise the benefits of e-tail? A soon-to-be-released White Paper from Tick Yes looks at the ongoing conflict between traditional retailers and online stores (or e-tailers) in Australia. The White Paper...