Tick Yes Blog

Tag - content providers

SOPA opera

The Stop Online Piracy Act is dividing opinion, with clear differences between ‘old’ and ‘new’ media. So what’s all the fuss about and what are the potential implications for content providers?
In an event that surely rendered tabloid journalists the world over temporarily paralysed, Wikipedia went down for 24 hours yesterday.
Actually, ‘went down’ is a misnomer. This was no technical glitch, no server failure. Wikipedia was deliberately taken down – a protest measure in the increasingly vitriolic dispute that has been billed (simplistically and incorrectly) as ‘Hollywood vs Silicon Valley’.
At its heart is a piece of legislation – the Stop Online Privacy Act (SOPA) – currently being debated in the US House of Representatives.
It wasn’t the only website to record a blackout, but it certainly had the most impact by virtue of the interest it has generated. Wikipedia has joined a long line of Internet-based entities and individuals decrying SOPA. While in the other corner are lined up traditional media companies such as Rupert Murdoch’s News Corp, music publishers and movie studios.
We were going to run a cheat sheet on exactly what SOPA is and how it could affect content providers, but…. well, Wikipedia was down so we couldn’t find out either.
We jest, we jest, we actually found this, which does an excellent job explaining the ins and outs and spelling our potential ramifications for content providers:

You can also read persuasive for and against arguments from Wikipedia’s Jimmy Wales, Word Press’s Matt Mullenweg, the Motion Picture Association of America’s Michael O’Leary and Steve Tepp from the US Chamber of Commerce here.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Smartphone use on the rise

Content providers and marketers take note: the future of digital content lies in the palm of everyone’s hand
A new report by the Australian Communications and Media Authority has revealed that Aussies are increasingly dependent on their smartphones, with usage up an astounding 63% since last year.
The findings show that by June 2011, over four million people over the age of 14 accessed the Internet through their mobile phone, with over a third of all Australian mobile users owning an iPhone or Android model, and 58% owning a 3G phone.
The report found that social media like Facebook and Twitter were the leading reasons for people to go online through their mobile phones, with bill-paying a close second – over 750,000 Australians used their mobile devices to pay bills in June.
With 72% of smartphone users downloading apps between September 2010 and April 2011, the world of mobile content development is only just getting started.
Total world domination? There’s an app for that…
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

2011: The year in tweets

The Message proudly brings you the content review of the year – as seen by social media content providers around the world
2011 was a big year for Twitter. Not only did it celebrate the five-year anniversary of the first ever tweet, but it also played host to some pretty extraordinary content – from the bizarre to the world-changing and the tragic to the joyful.
So check out what happened in 2011 – in tweets!
Queensland floods
While there were hundreds of thousands of heartwarming – and heartbreaking – tweets to come out of the Queensland floods, this one sums up the community spirit that helped get the state back on its feet at the start of the year:
@qldfloodsorg: If you can’t help out with physical labour over the coming weeks maybe you can help later on with a cuppa and a chat with survivors.
Christchurch earthquake
This tweet, sent moments after February’s Christchurch earthquake, describes the chaos and terror that was beginning to dawn on residents of the city. The magnitude 6.3 quake followed the 7.1-force shock that hit the NZ city five months earlier. The February quake was the second-deadliest in New Zealand’s history, killing 181 people and injuring hundreds more:
PolarBearFarm: My god this is bad #eqnz cathedral is down. People stuck in Forsyth Barr building, breaking windows, liquifaction everywhere.
Charlie Sheen gets content savvy
It was the year of weird for Charlie Sheen, who broke records as the person to reach one million Twitter followers in the shortest time – less than 24 hours. His first tweet lent credence to the idea that he was, in fact, driving the publicity train (rather than being dragged along underneath it), when he created the hashtag that remains synonymous with him. And don’t even get us started on #tigerblood…

Japanese earthquake and tsunami
The Japanese earthquake and subsequent tsunami was one of the most devastating in history. Live footage, combined with the overwhelming tweet-traffic that was coming out of the region, brought it home to people all over the world. Japanese interpreter Aya Watanabe was so touched by some of the tweets and stories she heard coming out of the tragedy that she began to translate and tweet them to an English audience. The following tweet illustrates the strength, pride and courage that the Japanese people showed during this time:
‘Called my Mom to let her know I survived the quakes. She lives in Kagoshima, on Kyushu Island, a thousand miles south of Tohoku. Thought she was worried about me and wanted to calm her down. Instead of tears, what I got from her was a pep talk. “Know, with all your heart, the meaning of your being where you are, at this timing and age in your life. Do the best you can to serve others.” Mother, I am proud to be your son. I will live through all this.” – Translated by Aya Watanabe
Royal Wedding
The marriage between Prince William and Kate Middleton captured many hearts and Twitter feeds for reasons that eluded us (at least, until Pippa Middleton’s bottom is taken into consideration). Even so, it was one of the most-watched television events in history – and one that made temporary monarchists of hundreds of millions of people around the world.
@SteveSkipper: Do I care about William & Kate, NO. The wedding, NO. The dress, NO. The cake, NO. Am I going to watch tomorrow? Absolutely!
Osama bin Laden’s death
Not only was Osama bin Laden’s death massive news throughout the world, but it was a tweet from a virtual nobody that broke the news to the masses. Keith Urbahn, the chief of staff for ex-US Secretary of Defense Donald Rumsfeld, tweeted the following at roughly 10pm on 2 May. It wasn’t until 11.30pm that President Obama held a press conference to announce the news – a move many believe was rushed by Urbahn’s thunder-stealing announcement.

Casey Anthony trial
The Casey Anthony trial transfixed America (and much of the world) with the sordid allegations that the 23-year-old mother murdered her toddler daughter and then headed out to celebrate with friends. When Anthony was acquitted of murder (but convicted of lying to police), social media platforms exploded with shock and outrage:

Steve Jobs’ death
You know you’ve had an impact on the world when your death actually ‘breaks’ Twitter. The social media platform was over capacity for a few hours after the news of Steve Jobs’ death was reported. In fact, the Apple visionary’s death and subsequent tributes managed to smash all kinds of online records out of the park, which is fitting for the way Jobs lived his life.

Colonel Gadaffi’s death
The news of Libyan dictator Colonel Gaddafi’s death – along with a shockingly graphic video – spread like wildfire across Twitter. Incidentally, so did a variety of differing opinions on how to spell his name, something no twitter user seemed completely sure about.

Kim Kardashian’s marriage and divorce
Kim Kardashian’s 72-day marriage to Kris Humphries (a union that bagged her a nifty $17.9 million) dissolved in divorce to the resounding sound of the twitterati cleverly making cracks at her expense. The hashtag: #ThingsLongerThanKimsMarriage was soon trending worldwide and was all the motivation people needed to create some truly snort-worthy 140-character roasts.

Qantas grounding
After industrial action in October resulted in the entire Qantas fleet being grounded to force the striking workers back to work, the airline obviously thought it was in need of a bit of social media love…

Sadly, from a Qantas PR perspective, it failed miserably. Responses included the very witty: @AMonkeyInSilk: “#QantasLuxury Being in charge of Virgin Australia PR and knowing that Qantas is doing your job for you” to the blatantly unimpressed: @sunnybankian: “#QantasLuxury is knowing a $30 prize pack probably won’t buy off the Australian public”.
Russian upheaval
In a situation that is still unfolding, Russia is experiencing its biggest protests and revolutions in 20 years. As with as the popular uprisings in the Middle East, Twitter is doing its bit to spread the anti-government message:

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Is your iPhone bad for you?

For content providers, smartphones are wonderful. But are we paying a physical price for the latest technological evolution?
Before you start panicking, we’re not suggesting that Siri has finally achieved independent thought and, frustrated with all the inane questions about the meaning of life, is plotting to end humanity (at least… not yet).
A new study from the UK has found that an increasing number of Brits are suffering from uniquely caused injuries… those that come from overuse of smartphone devices. According to an article in the Sydney Morning Herald, more and more technophiles are suffering at the screens of their mobile phones.
Citing examples from chiropractors and physiotherapists (when was the last time you heard those two groups of people agree on something?), the article talks up the dangers of ‘texter’s thumb’ (apparently the latest RSI sweeping the United Kingdom) and ‘text neck’, an ailment apparently caused by the strain of having to support the head while it’s at a near-constant forward angle, bending to a screen.
However, it’s not only texting that’s affecting our heath. With more and more people accessing the Internet through their phones, there’s a whole lot of bendy-squinty-hurty-thumbie going on.
It seems that just as we’ve evolved to a point of walking upright, the smartphone – once lauded as the next step in evolution – will have us hunched, crouched and ape-faced with squinting before too much longer.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.