Tick Yes Blog

Tag - content watch

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Content that sticks

When content makes a connection, it becomes an art form Our post about culture jamming and guerrilla marketing, which raised concerns that the adoption of culture jamming by marketers, may end up killing the subversive, pop culture-driven movement...

Tell us a story…

The accessibility of online content makes this a golden age for writers Make no mistake, we are living in a golden age for writers. Not in the hazy, wine-soaked way that the ’50s were for the Beat Generation, or in the sharp, uncomfortable way that...

Israel and Iran: Facebook friends

Can online and social media content bring peace in the Middle East? While the title may seem a little trivial, the sentiment behind what is happening online between these two historical enemies is anything but. We posted last week about the anti...

Fully sick

Meet the man with the Midas marketing touch It’s no secret that brilliant creative minds are in hot demand in the golden age of content marketing. Being able to create engaging content that will be shared – maybe even go viral – is a skill that most...

Talk nerdy to me

Science, computers and enjoying literary in-jokes are cool all of a sudden… and we have social media content to thank for that Has anyone noticed that science is cool now? Not ‘cool’ in the way you’d say it to a teenager to try to pique their...

Caught in the (copyright) act

The whole issue of content piracy has just taken a deliciously ironic twist Anyone who has watched a non-pirated DVD in the last decade would probably be familiar with the following government warning: Remember the catchy jingle? Well, it’s at the...

Trapping the zeitgeist

Why K-Pop is the coolest thing in online and social media content For some time now, Korean Pop music (or K-Pop for short) has been making its way colourfully, bizarrely and oh-so-entertainingly into our collective consciousness. Interestingly, the...

Flash mob

Online and social media content shows the world is wild about Harry You’ve got to feel a degree of sympathy for Prince Harry. Sure, he’s been born into a world of incredible privilege and wealth, but he’s been born into it at a time when every move...

High drama

Social media content creates a modern fable in 140 characters Having an unruly passenger on a flight is something most flyers dread. It happened to film producer Cassian Elwes recently – and he turned it into utterly compelling, insightful and...

Heavenly body copy

How NASA has used content marketing to spruik the success of its latest mission Curiosity may have killed the cat, but it has been a real shot in the arm for NASA and an online-content success story. Why? Because not only is NASA’s Mars Curiosity...