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The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymore, right? Wrong. FTA, of course is not finished. It merely has had a bit of a turn and is having a...

The Only Way to Make Money from Social Media

If I had a buck for every time I was asked “How can I make money from social media?” I wouldn’t have to write posts about making a buck from social media. The problem is not with social media itself. No platform worth its cyber...

Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...

General Pants + Tinder = Strategic Partnership

Content creation, budgets and social media updates can be time consuming and if you’re unlucky (or get it wrong), sadly unsuccessful. But what if you could be offered a well deserved break? What if someone else could help you lift that heavy load of...

Keep it Simple Part 1 – A Customer’s Perspective

Remember when the decision making process was less complex? Maybe it never was, but isn’t it a little trickier nowadays, you know, with this global network called the “Internet”, presenting all possible options plus one extra? Back in the old days...

How to Succeed with Google Search

Google search is the ultimate search engine tool that is widely utilised by consumers to search for products, services and information about anything that could catch their attention. Retailers understand that consumers nowadays are infinitely...

Social Media Trends for Big Business

Social media has started making a big impact on the economy. While social media was once considered to be just a place to connect with people, it soon expanded and now encompasses the economy of the world. Once the global reach of social media was...

What Kind of Digital User Are You?

Social media has indeed infiltrated quite a number of fields including the business industry. Apart from marketing and journalism, professionals from various fields have had to learn to adopt the social media culture or perish. It has become so...