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The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymore, right? Wrong. FTA, of course is not finished. It merely has had a bit of a turn and is having a...

The Only Way to Make Money from Social Media

If I had a buck for every time I was asked “How can I make money from social media?” I wouldn’t have to write posts about making a buck from social media. The problem is not with social media itself. No platform worth its cyber...

Patience Makes Perfect Content

Those advertising types have it soooooooooo easy! If you have the money you can shout wherever and whenever you like: ‘BUY NOW! 99% OFF! GUARANTEED TO MAKE YOU IRRESISTIBLE TO THE OPPOSITE SEX!’ And then the cash registers sing like...

General Pants + Tinder = Strategic Partnership

If marketing was easy, then every business would be a success (theoretically speaking). Of course it isn’t easy and businesses spend hours upon hours developing marketing strategies to clearly communicate what they actually want to say...

Just Add Happiness – Coca Cola Marketing

You’ve read posts like this one before – it’s about Coca Cola’s marketing campaigns and why they’re great. We love the way that the soft drink company has raised the standard for content marketing – not so much using content as a tool...

Keep it Simple Part 1 – A Customer’s Perspective

Remember when the decision making process was less complex? Maybe it never was, but isn’t it a little trickier nowadays, you know, with this global network called the “Internet”, presenting all possible options plus one extra? Back in the old days...

How to Succeed with Google Search

  Google search is the ultimate search engine tool that is widely utilised by consumers to search for products, services and information about anything that could catch their attention. Retailers understand that consumers nowadays are...

Social Media Trends for Big Business

  Social media has started to make a big impact on the economy. While social media was once considered to be just a place to connect with people, it soon expanded and now encompasses the economy of the world. Once the global reach of social...